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EXHIBITOR Magazine and Marty Smith to Offer Lean Six Sigma Training in Chicago

Rochester/MN/USA – WEBWIRE
Marty Smith
Marty Smith

Few marketing and sales professionals know how to identify the factors that drive consumers to become loyal customers.

Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced that EXHIBITOR Magazine will again partner with Marty Smith, the world’s leading expert on buying behavior and purchase experience metrics, to bring an intensive three-day learning experience to Chicago, August 11-13, at Northern Illinois University, Naperville, IL.

Few marketing and sales professionals know how to identify the factors that drive consumers to become loyal customers.  In just three days, participants will learn how to apply Lean Six Sigma methodologies to optimize sales and marketing programs for maximum success.

Lean Six Sigma was originally developed to streamline manufacturing and logistics processes, but Marty, a Lean Six Sigma Master Black Belt Sensei, has now adapted this time-tested methodology specifically for sales and marketing professionals. His unique techniques have helped marketing professionals realize millions of dollars of increased revenues and reduced costs.

Participants will discover how to apply critical thinking, DMAIC (Define, Measure, Analyze, Improve and Control), and question-mapping techniques proven to be effective for problem-solving. This one-of-a-kind program will help find the best possible use of marketing resources, optimize customer experiences, improve project management techniques, drive increased sales, and deliver maximum return on marketing investments.

Smith’s methodologies are effective for all forms of sales and marketing. These techniques have proven to help trade show marketers get more
qualified and actionable leads, select the best trade shows, booth sizing, booth staffing, and more. It works for any industry, helps maximize any marketing budget, and is effective for any sales cycle.

Upon conclusion of the training, participants will receive Lean Six Sigma Orange Belt Certification. Plus, this coursework is an approved elective for Certified Trade Show Marketer (CTSM) professional certification, accredited by Northern Illinois University.
For more information, go to

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine a monthly publication featuring best practices in trade show marketing. EXHIBITOR’S Learning Events include: EXHIBITORLIVE, the industry’s top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak professional online learning. Exhibitor Media Group is the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated professional certification program. ( )

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 Lean Six Sigma Chicago
 Six Sigma for Marketers
 Marty Smith
 Exhibitor magazine

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