Exhibit Surveys VP to Lead Educational Session on Tradeshow Measurement at EXHIBITORFastTrak Atlanta
“You Know What to Measure - But How Do You Actually Measure It?”
Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Joe Federbush, vice president, sales and marketing, will present an educational session at EXHIBITORFastTrak Atlanta.
Taking place on June 9-11, EXHIBITORFastTrak is the most efficient and convenient path to enhance skills and build a solid foundation of trade show and event marketing knowledge while developing professional networks. FastTrak features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.
Who: Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.
When: June 10, 2015, 1:30 pm - 3:00 pm
Topic: You Know What to Measure - But How Do You Actually Measure It?
Description: Regardless of booth size and investment level, measurement has become an integral part of many companies’ event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:
- Develop measurable objectives
- Determine the best research methodology
- Keep timeliness and simplicity of measurement in mind
- Understand sample size and response rates
- Develop objective-based survey questions
- Utilize RFID, video, free tools, calculators and social media
- Analyze and present results
- Make sound decisions based on research
Where: Conference Learning Center, Lithia Springs, Georgia
For more Information: http://www.exhibitoronline.com/fasttrak/city1.asp
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in providing research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits, across all major industry sectors, on six continents. Its clients are stakeholders in the face-to-face live event industry, including exhibition organizers, individual exhibitors, private event organizers, industry suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on LinkedIn, Facebook, Twitter, visit www.exhibitsurveys.com or call 1.800.224.3170 . To download free white papers, go to www.exhibitsurveys.com/whitepapers.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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Atlanta marketing- marketing education
- marketing measurement
- trade show education
- tradeshow measurement
- Contact Information
- Marilyn Kroner
- Principal
- Kroner Communications
- Contact via E-mail
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