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EMS takes Neff and Bosch on UK tour with Mobile Training Academies

Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions has launched two UK roadshows to get retailers and consumers hands-on with the latest appliances from Bosch and Neff.


UK – WEBWIRE

This project wasn’t just about creating a mobile showroom, but about building two unique engaging and interactive brand experiences, so visitors can get to grips with the new appliances and see the individual benefits of the new features for themselves.

Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions has launched two UK roadshows to get retailers and consumers hands-on with the latest appliances from Bosch and Neff.
 
EMS was tasked with creating two truck campaigns that would use the same formula but deliver separate brand, product and customer experiences.  The result is an immersive and consistent multi-audience experience for Bosch and Neff, each focusing on brand and product awareness.
 
Two of EMS’ largest trucks have been transformed to create Mobile Training Academies - fully equipped with built-in ovens, hoods, hobs and dishwashers. Real-life working kitchens complete the experience, enabling live cookery demonstrations. The Mobile Training Academies will visit major shopping destinations around the UK, allowing retailers to view and get involved with the new ranges of appliances. From May onwards the vehicles will also be open to consumers and will stop at major shopping destinations.
 
The Neff Mobile Training Academy has been created with passionate cooks in mind and is an opportunity for kitchen specialists to gain a wider understanding of the new collections.  It will highlight Neff’s Slide&Hide® oven with unique disappearing door. 
 
Conversely, the Bosch Mobile Training Academy is designed to feel like a laboratory, highlighting the technology in the Serie 8 appliances - demonstrating ‘the easy way to perfect results’.  
 
Andrew Jones, Marketing Director, BSH Home Appliances, said:
“This is the first time that we have taken Neff and Bosch on tour. The launch of our new ranges was enthusiastically received in November and we are confident that retailers and consumers who join us aboard the Mobile Training Academies will have the same reaction. By taking the Neff and Bosch experience on the road we hope to create maximum impact whilst and engaging with trade and consumer customers further afield.”
 
Laura Nash, Account Director at EMS said:
 
“This project wasn’t just about creating a mobile showroom, but about building two unique engaging and interactive brand experiences, so visitors can get to grips with the new appliances and see the individual benefits of the new features for themselves.

“With more than 25 home appliance products on each truck we had to design a space that not only showcased them in their best light, but was practical and simple to set up and move each day.  We’re really proud of the finish – two totally separate brand experiences with the same winning formula.”
 
About the Neff and Bosch Roadshows

  • EMS has designed and fitted-out two large roadshow trucks (Challenge and Voyager) for BSH Home Appliances to showcase new appliances from Neff and Bosch
  • Each vehicle offers a vast and flexible internal space of up to 55m˛, featuring over 25 appliances and a working kitchen for cookery demonstrations
  • EMS has designed the trucks to complement each other, providing two distinct brand experiences
  • The tour commences in April 2015  to retailers, the consumer leg will run from May 2015
  • The EMS team will manage secure transportation, set-up, dismantle and provide support at each event

About Event Marketing Solutions

  • EMS is a team of roadshow experts based in the UK and Dubai.
  • They work with global brands including HP and Cisco delivering multi-purpose roadshow campaigns from hospitality, retail, training, product demonstrations or internal communications.
  • With over 30 exhibition trailers to choose from, they are the number one provider of roadshow trucks in the UK, Europe and the Middle East.

 
For further information, please contact: Clare Tregaskis, 07792 429227, email claret@judgeandhoward.com or Kate Price at EMS, 0151 350 1509 email kate.price@eventms.com
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