Greenough Named Agency of Record for Inovalon

Greenough, experts in messaging, media and marketing, is now the agency of record for Inovalon, a leading technology company that provides advanced analytics and data-driven solutions to the healthcare industry.  The primary focus of the public relations program is securing earned media across business, technology and healthcare publications.

“Inovalon’s cloud-based analytics technology informed by data pertaining to more than 120 million Americans, 754,000 physicians, and 248,000 clinical facilities is a critical component to success for many of the most innovative companies in healthcare,” said Phil Greenough, CEO of Greenough. “Inovalon’s sophisticated technologies are transforming the healthcare industry, and we look forward to sharing the company’s impressive story as its technology continues to impact not only health plans and hospitals of the country but adjacent markets such as pharma and life sciences.”

Inovalon’s analytics and data-driven intervention platform technologies provide clients the unique ability to identify and resolve gaps in care, quality, utilization and data integrity that improve clinical and quality outcomes and financial performance across the healthcare landscape. These data-driven insights have tremendous value to the healthcare industry as a whole, and Greenough’s media team will make them more widespread through its relationship with journalists that cover related issues. “As the healthcare industry undergoes a sea change transition from the historical consumption-based paradigm to one of value and quality outcomes, it relies heavily on advanced analytics,” said Kim Collins, vice president, corporate marketing, Inovalon. “Our technology is at the center of this transformation, and we believe that Greenough can help us tell our powerful story to a much wider audience.”

About Inovalon

Inovalon is a leading technology company that combines advanced cloud-based data analytics and data-driven intervention platforms to achieve meaningful impact in clinical and quality outcomes, utilization, and financial performance across the healthcare landscape. Inovalon’s unique achievement of value is delivered through the effective progression of Turning Data into Insight, and Insight into Action®. Large proprietary datasets, advanced integration technologies, sophisticated predictive analytics, and deep subject matter expertise deliver a seamless, end-to-end platform of technology and nationwide operations that bring the benefits of big data and large-scale analytics to the point of care. Driven by data, Inovalon uniquely identifies gaps in care, quality, data integrity, and financial performance – while also bringing to bear the unique capabilities to resolve them. Supporting hundreds of healthcare organizations in 98.2% of U.S. counties and Puerto Rico, Inovalon’s analytical and data-driven intervention platforms are informed by data pertaining to more than 754,000 physicians, 248,000 clinical facilities, and more than 120 million Americans providing a powerful solution suite that drives high-value impact, improving quality and economics for health plans, ACOs, hospitals, physicians, patients, and researchers. For more information visit www.inovalon.com.

About Greenough

Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.

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