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Building innovation with safety training

A revolutionary initiative designed to change the way people thing and work in the construction industry has highlighted a need for a creative approach to training and development.


A revolutionary initiative designed to change the way people thing and work in the construction industry has highlighted a need for a creative approach to training and development.

While the recovery of the housing market has supplied more work for builders, it has also increased the pressure placed upon them as the industry is having to use less experienced people, speak multiple languages and source equipment thatís in high demand. The result is expected to be that the number of deaths and serious injuries occurring on building sites is expected to rise as new hazards make their way into an already high-risk industry.

The response has come from property developer Berkeley, who have launched a £2 million Innovation Fund offering grants to businesses, universities, individuals and inventors in order to improve standards and tackle safety awareness on construction sites.
So that it can meet demand while improving access to skills development, the industry needs something completely new and disruptive to shake things up.

Colleague engagement

Itís very easy for staff to become complacent with regards health and safety, particularly when they have been in the industry for many years and this brilliant new initiative is set to address it head-on. However, changing mind-sets through education and training using innovative methods can be challenging Ė especially if colleagues are spread out across the country.

In order to create impact and induce change, you need to reach people in an engaging way. This could include taking them off site entirely to a new place Ė perhaps learning from a different business or even an experiential environment set up in a roadshow truck.

If you go down this route, whatís important is that the experience is interactive, enjoyable and consistent with no compromise on service. Royal Mail is a great example of a company that really delivered on all counts when they collaborated with Event Marketing Solutions (EMS) to create a health and safety training programme.

A creative approach to health and safety from Royal Mail

Improve health and safety awareness in employees and reduce the annual number of recorded accidents.

Develop a 24-hour roadshow truck tour that would reach all front-line depot staff to deliver 30-minute high-impact interactive sessions without compromising on service. The roadshow truck used an engaging space in order to communicate to and train staff on the importance of safety.

This proved a highly efficient and effective method of training and engaging more than 8,000 employees in what would ordinarily be unsociable business hours. The tour was able to reach more than 350 employees per day.

This is only one example of an organisation that EMS have worked with in order to make a difference to their training and development programmes.† EMS create bespoke roadshow campaigns to bring business messages to employees in a face-to-face capacity. We create immersive, experiential environments for your visitors to increase awareness and positivity.

If you would like our help in getting your health and safety message to your employees, visit today.

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