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Logic PD Research Expert to Present on the Internet of Things at Meritide’s Annual User Conference


Logic PD, a product innovation and realization company for connected devices, announced today that Jason Voiovich, Logic PD’s vice president of marketing, research and analytic services will present his perspective on “Bringing the Online Experience Offline” at Meritide’s Technology User Group on March 3, 2015.

In his presentation, Voiovich will focus on how the Internet of Things (IoT) is transforming the retail industry and IT’s role in this movement. Specifically, he will use the typical online purchasing experience to show how – with connected technology – retailers can transform the effectiveness and profitability of the offline experience.  This transformation holds significant implications for today’s IT professionals, and Voiovich will discuss what role those leaders must play in this new offline digital retail world.

“Today we operate within an omni-channel revolution where customers expect to purchase items from anywhere, anytime and receive orders quickly,” said Voiovich. “IoT plays a critical role in enabling retailers to employ strategies to meet these expectations. The ongoing challenge lies in determining the best way for IT to support this movement and increasing customer expectations.”

Held at the Rush Creek Golf Club in Maple Grove, Minn., Meritide’s annual User Conference brings together business and technology leaders, IT practitioners, product experts and leading technology providers to share insights and best practices for the delivery of digital services and business transformation.
About the Speaker:

As vice president of marketing, research and analytics, Jason is responsible for aligning Logic PD’s products and services with market needs. Jason has more than 15 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency. Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology.
About Logic PD:

Logic PD (, collaborates with clients to help them launch products that accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by being the complete product innovation and product realization company for connected devices in the world’s most demanding markets. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.

Editor’s Note: For a copy of Voiovich’s presentation or to speak with him about the topic in more detail, please contact Kim Davis at


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