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SAS a leader in Gartner’s 2015 Magic Quadrant for Marketing Resource Management

SAS recognized for completeness of vision and ability to execute


To be successful in today’s digital economy businesses are increasingly looking to marketing resource management (MRM) to help execute strong marketing programs. SAS’ integrated MRM software helps companies streamline and automate marketing processes and workflows, while increasing marketing efficiency and accountability. And once again this year SAS has been recognized as a leader in Gartner Inc.’s annual Magic Quadrant for Marketing Resource Management (1).

According to Gartner, MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. MRM applications enable companies to:

  • Plan and budget for marketing activities and programs (strategic planning and financial management).
  • Create and develop marketing programs and content (creative production and project management).
  • Collect and manage content and knowledge (digital asset, content and knowledge management).
  • Fulfill and distribute marketing assets, content and collateral (marketing fulfillment).
  • Measure, analyze and optimize marketing resources (MRM analytics).

“Companies that deploy all five MRM competencies globally could reduce marketing costs by 5 to 10 percent or more, and scale growth opportunities significantly through superior resource reallocation.”[ii]

“Digital businesses must bolster marketing resource management investments to get more accurate picture of their marketing value chain,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “We believe SAS’s continuing recognition as a leader in Gartner’s MRM Magic Quadrant demonstrates our commitment to help brands map all aspects of their marketing operations to their customers’ patterns — for enduring, profitable relationships.”

With strong capabilities in planning, financial management, creative production management, marketing asset management, marketing performance management and marketing mix optimization, SAS helps companies:

  • Know which marketing activities are working and which ones aren’t (and why) by using a single, consolidated marketing dashboard for all marketing projects.
  • Link marketing strategy and performance to real revenue using financial management capabilities for collaborative planning, allocation, budgeting and program execution.
  • Get the most value out of digital assets with content management capabilities that offer a secure infrastructure for managing and distributing your digital assets.

In the past 12 months SAS has also been named a leader in Gartner’s Magic Quadrant for Integrated Marketing Management[iii], Gartner’s Magic Quadrant for CRM Multichannel Campaign Management[iv], and a leader in The Forrester Wave™: Cross-Channel Campaign Management Platforms, Q3 2014.[v].

In 2014 SAS unveiled the latest version of SAS® Customer Intelligence to help businesses connect data, analytics and data visualization to become more digitally adept. The updated solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decision making for enhancing customer experience and improving digital operations.

The SAS Customer Intelligence suite delivers the most complete integrated marketing management platform for the enterprise: including formulating strategy; gaining insight from data and analytics; optimizing multi-channel campaigns and customer interactions; and understanding the customer experience.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 2 2015
[ii] Gartner Hype Cycle for CRM Applications, July 16 2014
[iii] Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 27 2014
[iv] Gartner Magic Quadrant for Multichannel Campaign Management. Adam Sarner, Jennifer Beck, Julie Hopkins. May 21, 2014.
[v] The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q3 2014

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.


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