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Hearst Corporation Names Steven D. Birdsall Chief Operating Officer of MOTOR Information Systems

New York, NY – WEBWIRE
Steven D. Birdsall has been named executive vice president and chief operating officer of MOTOR Information Systems.
Steven D. Birdsall has been named executive vice president and chief operating officer of MOTOR Information Systems.

Hearst Corporation today announced the appointment of Steven D. Birdsall as executive vice president and chief operating officer of MOTOR Information Systems, the world’s premier supplier of automotive data. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation; Richard P. Malloch, president of Hearst Business Media; and Kevin Carr, president of MOTOR Information Systems. MOTOR is a company within Hearst Business Media, a unit of Hearst. The appointment is effective immediately.

In this newly created role, Birdsall will lead the product development, sales, and marketing departments and will report to Carr. Birdsall joins MOTOR from SAP, where he was most recently senior vice president responsible for the product portfolio, strategic pricing and business development in the Industry Cloud organization.

“MOTOR is committed to providing the highest level of value, innovation, and service to its customers,” Malloch said. “Steven’s extensive international experience, operational excellence and outstanding track record in growing businesses will further strengthen MOTOR’s position in the market.”

Birdsall has held a succession of leadership roles at SAP, including a variety of chief operating officer and general manager positions throughout North America, Latin America, Japan and Asia Pacific. Prior to SAP, he was head of worldwide operations at Adobe Systems, and held various sales and sales management roles with Computer Sciences Corporation (CSC) and Diebold, Inc. He holds an MBA from Brigham Young University and a B.S. degree in Economics from the University of Utah.

“We are excited to gain Steven’s experience and leadership to help us build on MOTOR’s momentum and continued expansion,” Carr said. ”I’m delighted to welcome him to my senior management team.”

About MOTOR Information Systems

The world’s premier supplier of automotive data, MOTOR’s mission since 1903 has been to provide customers with unbiased, accurate, authoritative and reliable information in consistent easy-to-use formats.

About Hearst Business Media

Hearst Business Media, an operating group of Hearst Corporation, is a global technology leader delivering information, insights, analytics, and workflow solutions to meet worldwide needs in the finance, healthcare and transportation markets. Its holdings include renowned brands such as Fitch Group, a leading global ratings agency; the Hearst Health network of market-leading healthcare companies First Databank, Zynx, MCG and Homecare Homebase, which provide care guidance to patients, hospitals, and insurers; and Black Book, MOTOR Information Services and Veretech, the premier suppliers of automotive data. Hearst Business Media companies have offices in more than 30 countries.

About Hearst Corporation

Hearst Corporation ( is one of the nation’s largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 31 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in automotive, electronics and medical/pharmaceutical business information companies; a 50 percent stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate. Follow us on Twitter @HearstCorp and subscribe to Hearstlink.

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