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New concept for product placement on TV


Maria Clara and PM Lounge invite you to the screening of “URBAN LIFE TV”: The New TV show concept created by Robson Lemos (Tuesday, March 29, 2005, 8:00 pm) at:
PM LOUNGE: 50 Gansevoort St (bet Greenwich/Washington)
Complimentary caipirinhas 8-9 pm
You are my guest for celebration of our first steps into a new TV show format and its web site:
To be the first one to see it, you must use:
username: “urbanlifetv” & password: “preview”
Urban Life is a brand new way of Product Placement on TV mixed with suspense, mystery and comedy. Our concept will make viewers of the Urban World smarter in a very new and special way, coming the screening you will know why. RSVP is not necessary. It will be nice night for people involved with tv, Advertisement and Publicity.

How would you like to be able to sell your product on television by making it a unique part -- even a character -- of a hip new television show?
“Urban Life” is the brain child of Robson Lemos, an innovative music promoter who has spent half of his life living in the U.S, the other half in Brazil. Lemos has been instrumental in bringing to the U.S. such Brazilian musicians as Caetano Veloso, Gilberto Gil, Djavan, João Bosco, Rita Lee, Elba Ramalho, Paralamas do Sucesso, Ivan Lins, Ed Motta, Cidade Negra, Nana Caymmi, Elza Soares and many others.

The concept for “Urban Life” has never been tried anywhere, it is completely new even to the U.S. television market. Each episode of the show incorporates a variety of commercial products that are used by the show’s characters in an organic and often hilarious way. For example, in the pilot episode, a new tenant of a building demonstrates how to use his cell phone as a camera. But this does not stop the plot line, it is integral to it: the tenant uses the photo to convince his girlfriend to move into a new apartment. And in many other instances, a product that a character uses on “Urban Life” actually saves someone’s life.“The products become the stars,” says Lemos. “Our idea is to introduce three new products as ‘protagonists’ during each new episode.


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