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IP Targeting and Data Modeling Unite

Anchor Computer uses data to take online advertising to the next level


Farmingdale, NY: – WEBWIRE

“IP targeting is the future of online advertising. In the past, companies relied on cookies to enhance their online advertising. Unfortunately cookie advertising is less of a sure science; cookie duplication, loss of reach and wasted impressions are only a few of its shortcomings,” said Don Monell, Business Development, Anchor Digital.

 Anchor Computer unites IP targeting with its advanced data modeling capabilities to increase the effectiveness of online advertising.
 
 This IP targeting solution takes a list of physical addresses and identifies the associated IP address so that businesses can deliver targeted online advertisements to individual homes or businesses.
 
Anchor is taking this approach a step further, by offering a service that analyzes a business’s current customer database, modeling the data and producing a list of highly targeted prospects that can be advertised to online, with IP targeting.
 
 “IP targeting is the future of online advertising. In the past, companies relied on cookies to enhance their online advertising. Unfortunately cookie advertising is less of a sure science; cookie duplication, loss of reach and wasted impressions are only a few of its shortcomings,” said Don Monell, Business Development, Anchor Digital.
 
The stats on cookie advertising can be pretty grim. More than 50% of unique users block cookies, according to a study by Forrester Research. Google projected the industry duplication rate of cookies to be approximately four cookies for every unique user. Deliverability rates for cookies can drop to 15% in as little as 90 days. If you look at these reports, the possibility for wasted resources is endless. 
 
“IP targeting is a zero waste solution because we can target one to one down to a specific household or business, and there is no attrition during a campaign,” Monell said.
 
Anchor Computer’s IP targeting service is being offered through their expanding Digital Capabilities Division which will be enhancing its solutions over the next year

About Anchor Computer: A privately held company based in Farmingdale NY, founded in 1974. The business started as a service bureau addressing the needs of direct mailers required meeting USPS data processing standards, and direct response marketers looking for improved data management solutions. As the industry changed Anchor not only adapted, but often lead the way. As Anchor moves forward it remains dedicated to the highest level of customer service, quality, innovation, and technology.



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 online advertising
 data modeling
 ip targeting
 online ads


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