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The constantly changing atmosphere of AdWords is clearly explained in David Rothwell’s best-selling book AdWords: Marketing that Pays. The marketing world is all about results: how much return can you get on your investment? AdWords can be an incredibly effective tool in your marketing strategy.
This book will teach you why AdWords always works, and how to “follow the money” to turn your campaigns into Profit Centers with measurable Return on Ad Spend.
CLICKS - “Buying the Right Click”, learn how to target your products and services to the right people, with the right message, in the right place, at the right time, on the right device, for the right amount of money.
CUSTOMERS - “Clicks are for Show, but Conversions are for Dough”. Google gets paid for clicks, but you don’t - you get paid for conversions. Learn how Conversion Tracking works, how it goes wrong, and how to get it right.
CASHFLOW - “Show me the Money”. Your business is in business for one reason - to earn profit. How to take your campaigns to unlimited daily budgets and accelerated delivery.
The book will be free and available for download on Amazon for 5 days (11/24/2014– 11/28/2014) at: Here’s what some of the reviewers have said:
“I’ve been tracking pay-per-click advertising since (later Overture, later Yahoo) launched the concept in 1998. I also hosted one of the first serious explanations of how to use and actually make money from Google AdWords in 2003. Two of my students (Perry Marshall and Howie Jacobson) have each written widely respected books on the subject. If you’re going to use AdWords, you MUST study up on the subject. Otherwise you’ll just be shoveling money at Google with marginal and quite possibly negative results. AdWords is not easy and 95% of the people who have set themselves as AdWords experts don’t know anything beyond making buys. On the flip side, the right offer when managed correctly can be a serious source of profitable business.

Please take note of these two qualification: “the right offer” and “when managed correctly.” This book is the most up-to-date source of reliable insight and information on the subject. It’s based on the author’s experience of making many millions of dollars of AdWords buys for his clients and managing their campaigns. Unlike every other person in this business I know, Rothwell doesn’t charge fees, he only charges for trackable results. Until now, how he was able to do this was proprietary information. Now he’s sharing it in this book..” – Ken McCarthy
“As Mr. Rothwell states in the beginning, this is not a book intended for PPC beginners. If you want a book to hand-hold while you build your first campaigns, I suggest you look elsewhere. If you’ve been doing Adwords for a while, read on...
At it’s core, Adwords mastery comes from having a testing mindset and an ability to analyze data. It’s clear that the author has done both for years.” – Tim McGuinnes
For More Information: For more questions or to schedule an interview about this press release please contact Rebecca Grosch, Editor, at 626-765-9750 or email
About The Author: David Rothwell is an AdWords Management Consultant to the international Businesses since 2005. He is responsible for over $38 million in Client expendetures and $1.8 million in sales and leads. He specializes in Commission-Only AdWords Management.
In 2011 after experimentally breaking all the accepted AdWords rules of the day, he discovered the Clicks, Customers, Cashflow System, and began specializing in Commission-Only AdWords Management with no monthly fixed fees.
A world-renown expert, David has spoken at international marketing conferences in Chicago, London, New York, and Maui, hosted by industry experts and Amazon AdWords Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy’s System Seminar.


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