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First Ever PSD to HTML Company Created by Actual Web Designers Emerges

Frustrated by PSD to HTML and Wordpress companies and developers, one digital agency decided to start their own.

Portland, Oregon, USA – WEBWIRE
The Reliable Logo
The Reliable Logo

"We basically created a PSD to HTML and Wordpress company that was exactly the kind of service we wanted all along." - Louisa Levit, Co-Founder of Creative Marketing Firm Unexpected Ways

Unexpected Ways is a creative marketing agency based out of Portland, Oregon. In their almost six years of business, they’ve outsourced a number of web development tasks to outside contractors and developers. However, they were continually met with frustration and disappointment.

“The service was almost always unfriendly, the code delivered was simply a mess, but the most frustrating thing was the massive lists of changes we’d have to send in. They would miss literally dozens of elements from our original design, so we had to spend hours of our own time pointing them out. Then: as soon as they’d fix one thing, another part of the website would break,” stated co-founder, David Joseph.

David and his partner, Louisa, decided to put an end to their frustrations once and for all. The two hunted for a competent team of developers, found them, and partnered with them after a number of successful projects together.

“They were exactly what we’d been looking for. We met all of our client deadlines. Their code was beautiful,” Joseph stated. 

Then, an idea struck David, and Unexpected Ways decided to start their own PSD to HTML and PSD to Wordpress company, and they created Reliable in an attempt to “rescue” other digital marketing agencies and freelancers from the “horror stories” Unexpected Ways and thousands of others have faced.

“We realized we could save other agencies and freelance web designers from the horror stories we faced,” stated co-founder, Louisa Levit. “We basically created a PSD to HTML and Wordpress company that was exactly the kind of service we wanted all along.” 

The two implemented customer service that was “extremely awesome”, and to solve the problem of “long lists of changes” they added a designer to the process. In every project, a designer reviews the final product and compares it to the original design submitted. The designer then passes along any changes to the developer, so when the client receives their site, changes are either very minimal or non-existent altogether.

“It’s been great,” Levit stated. “Our clients who have faced the kinds of frustrations we have tell us we’re a breath of fresh air. It feels good to give people that.” 

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