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New Technology Helps Turn the Tide in Battle vs. Prescription Abandonment


PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, today announced the launch of new technology that has been proven to help reduce prescription abandonment. Easy SaveTM is the first in-pharmacy, in-workflow co-pay assistance solution with pharmacist discretion. Easy Save automatically prompts pharmacists when a particular prescription is eligible for co-pay assistance. If the pharmacist foresees a significant risk of abandonment, they simply apply the co-pay support and then explain the manufacturer-provided savings to the patient. Easy Save gives pharmacists the ability to avoid embarrassing cost-centered pharmacist/patient exchanges and decrease the rate of “sticker-shock” Rx abandonment.
“We know from published research that up to 25% of new prescriptions are never filled, and high patient out-of-pocket cost is one of the most important reasons,” said Robert Previdi, PSKW CEO. “We’re constantly searching for ways to reduce patient costs without complicating pharmacists’ workflow. Part of what makes Easy Save so appealing is that it generates automatic notifications that appear in the pharmacy workflow, no matter how the Rx arrives at the pharmacy – whether hand-delivered, phone, fax, or ePrescription.”
PSKW developed Easy Save in partnership with Emdeon, the largest intelligent financial, administrative and clinical health information network in the nation. PSKW utilizes its intellectual property, including its in-house database and its preferred-status relationships with pharmaceutical manufacturers, to identify the best available offer for co-pay assistance. Leveraging this relationship, Easy Save offers a simple, in-workflow solution that requires no patient enrollment. Furthermore, Easy Save can be added to existing co-pay programs or used as a standalone program.
Initial results from Easy Save data have shown that patients refill their prescriptions more frequently (two to three more prescription refills per year) and stay on therapy longer than patients who are not offered co-pay assistance programs. And it’s not just patients and pharmacists who benefit; Easy Save serves physicians by helping them successfully implement their carefully considered treatment plans.
“With so many competing economic priorities out there for patients, we are pleased to work with PSKW to provide a straightforward solution that maximizes PSKW’s broad pharma relationships and pairs that with Emdeon’s vast reach into the retail pharmacy,” said Kevin Mahoney, executive vice president of Pharmacy Services for Emdeon.


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