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Kahuna Develops Wearable Engagement Algorithm to Protect Apple Watch and Others From ‘Wrist-Fatigue’ of Notifications

Groundbreaking algorithm ensures that wearers receive only the right notifications, at the right time and on the right device from the brands they love


Today Kahuna , the mobile-first marketing automation company designed to deliver delights, announces its Wearable Engagement Algorithm to protect future Apple Watch users and eventually other popular wearables from over-communication and notifications sent to their wrists. This smart algorithm understands and decides which notifications are most important, and only delivers those messages to the wearer. The personalization is aimed at bringing delight to customers, and ensures apps provide value without sending unwanted messages.

As omnichannel behavior becomes more mainstream, apps need to effectively engage with their customers across devices and platforms to deliver useful information. But when people are constantly looking at their wrist to check notifications, it becomes both socially and professionally disruptive. Kahuna is dedicated to fostering consumer delight, while driving engagement and revenue for mobile-focused brands. The Kahuna Wearable Engagement Algorithm is a first-of-its-kind technology to notify users on their wrists at the right time with intelligent, personalized messages that customers actually want to receive. The result? Delighted customers who become brand advocates.

Here’s how it works:

  • Kahuna works with brands to understand their unique users, including the day, time, and device on which they prefer to engage with a given app.
  • Kahuna curates timely and personalized notifications to the customer’s preferred devices to guarantee engagement, creating a delightful brand / customer interaction.

For example, Joe orders dinner for his family from DoorDash every Tuesday around 6pm. One Tuesday, Joe gets distracted at work and forgets to place his order. Kahuna understands his weekly routine, and automatically alerts him on his Apple Watch at 6:05pm that he forgot to order. The notification includes a restaurant suggestion based on his history with the app, so Joe can simply re-order or choose something he knows his family will enjoy. More importantly, Joe will never receive this notification if he has already placed his order – it will only be sent if Joe forgets and needs a friendly reminder. Kahuna’s notifications are all dynamically personalized, so every message that Joe receives is unique to him, based on his behavior.

“We developed this new algorithm to protect wearable devices from intrusive and tactless marketing that is becoming more common,” said Kahuna founder and CEO Adam Marchick. “Our algorithm guarantees you only receive the notifications you want, when and where you want them.”

Kahuna will be implementing its new algorithm into the newly announced Apple Watch as soon as the SDK is released, and will add it to Android in the future as more of its wearables gain market traction. For more information about Kahuna and the company’s Wearable Engagement Algorithm, please visit

About Kahuna

Kahuna invented the world’s first Customer Engagement Engine—a digital marketing platform dedicated to engaging and delighting customers of every stripe. We help companies understand and intelligently communicate with customers wherever they are: email, mobile web and apps, and social networks. We believe there is magic in delivering the right message to the right customer at just the right time.

Kahuna is trusted by Yahoo, Fox, Hotel Tonight, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital.


 Mobile marketing
 Marketing automation
 Wearable devices
 Apple watch

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