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Digital Standard, Inc. Announces Expanded Mobile Handset Support


New Saki Lite™ offers advanced capabilities not previously found on today’s phones

PLANO, TX – August 24, 2006 – Digital Standard, Inc., a leading enabler of branded mobile services, today announced Saki Lite™. The upcoming service is based on the company’s core Saki™ technology which distributes branded community-based content seamlessly across online and mobile networks. Specifically tailored to operate on phones with smaller screen sizes and limited resources, Saki Lite provides brand clients with a global reach of more than 2.2 billion consumers worldwide. The new service is fully-brandable and includes many tightly integrated features such as social networking, photo sharing, user reviews, an interactive invitation system, and IM – with more features to be introduced on an ongoing basis.

“Saki Lite allows us to provide advanced mobile solutions to hundreds of millions of consumers worldwide,” said Suresh Mathews, CEO of Digital Standard, Inc.

As with all Saki-enabled solutions, Saki Lite incorporates the most advanced target marketing capabilities. The versatile one-to-one targeted marketing system can deliver compelling promotional content to consumers based on their demographics, location, time-of-day, age, gender, likes, dislikes, social calendar or even their friends’ interests. The flexible platform is even able to offer pinpoint marketing across a wide range of mobile phones, PCs, and consumer electronic devices.

Designed with third generation mobile services in mind, the Saki mobile platform delivers the industry’s most engaging mobile experience – catering to the needs of a highly discerning mobile community, supporting deep personalization, and offering never-before-seen interactive content.

Available in the first quarter of 2007, Saki Lite runs on all major networks globally and supports popular phones manufactured by leading OEMs such as Motorola, Nokia, Samsung, Sony Ericsson, and LG Electronics.

About Digital Standard, Inc.
Digital Standard, Inc. is a wireless platform and applications company that enables lifestyle brands and wireless operators to deploy innovative mobile data services for consumers. Digital Standard is the force behind Saki™, a breakthrough technology that pioneers the mobile experience by delivering the most compelling communications, m-commerce and entertainment capabilities to consumers, anytime, anywhere. Saki represents the next generation in branded social networking – connecting communities by combining viral buzz, activism and loyalty – allowing brands to develop long-lasting relationships with their consumers. With Saki, like-minded, passionate consumers can interact and share their enthusiasm about their favorite brands or products. The consumer-driven platform not only establishes a 2-way dialog with highly involved consumers but also provides content management, CRM, and advanced reporting features. Major brands use Saki Mobile Services™ to easily create, manage and deploy exclusive content that is fully-equipped with a suite of subscriber management capabilities including premium pay services, mobile marketing, demographic management, hosting, billing and customer support. Now any brand can build their own community, provide their enthusiasts with the most engaging experience possible, and gain valuable insight on consumer behavior. For more information please visit (


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