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Vertafore unveils new logo, updates look to reflect breadth of products

Bothell, WA – WEBWIRE

Things are changing at Vertafore, and we want to drop you a note to explain why. Starting today, we’re proud to share our new look. You’ll see it in our logo, our advertisements and our updated website.

It’s been five years since our last update, and we think it’s time to refresh our look to better showcase the innovation, passion and simplicity we strive to build into our software. We’re aiming to simplify and unify our look to better reflect the breadth of products we develop across the country under the Vertafore name.

In a word, these changes are about one word: Orange.

“Vertafore Orange is our flag,” said Alex Lintner, President and CEO of Vertafore. “Orange distinguishes us from our competitors and serves as an important reminder to our customers—no one can match the Vertafore breadth of products, industry experience or technological expertise.”

“I believe we have the best, most innovative, most distinctive products in the market place,” he said. “This new image reflects that.”

You’ll see this new image across Vertafore collateral and software over the next few months, and you’ll notice some of the changes starting today:

  • Visit the new . We have redesigned our site to be mobile friendly, and it’s easier to find product information
  • Take a look at the new upper navigation bar. It’s available on every page of the site. We call it our “Customer Toolbar” and hope our existing customers find it quicker and easier to get to training, support and product logins.
  • Share your story. We created an interactive page designed to let you share the innovative ways you’re using Vertafore software. We have amazing customers, and this new page will celebrate the thousands of users we have across the country.

We hope you’ll take a moment to visit the sites above and let us know what you think. We’re working hard to improve the experience across Vertafore products. This look paves the way to the future while giving a nod to our rich history and past. In the coming months, you’ll see improvements across the board, and it starts with this new look. The logo is just the beginning.

About Vertafore
Vertafore delivers cloud-based insurance software and services that transform the business of insurance. With the largest customer-base in the industry, more than 20,000 agencies and carriers leverage Vertafore’s insurance solutions that are built on today’s most advanced cloud, mobile, and information technology platforms. Only Vertafore offers the most complete portfolio of solutions for agencies and carriers to drive efficiencies and increase profitability – including agency management, rating and connectivity, content management and workflow, information solutions and producer lifecycle management. For more information about Vertafore, visit and follow the company on Twitter, Linkedin, and Facebook.



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