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Student Advertising that Meets its Target


Students aged 18-25 are typically a very fickle group to reach, given their intelligence and the abundance of choices available to them. What if there was a way to not only capture, but captivate this audience? Look no further than Kalendar Productions Inc. (, creators of student handbooks for university and college students across Canada.

The key to Kalendar Production Inc.’s ( success is its ability to facilitate student advertising in precisely the right place, at precisely the right time, to precisely the right people. If advertisers are looking to sell to students, then they have found a medium that communicates with students in a unique yet concentrated manner. A student handbook (also known as an agenda book, planner, or organizer) is the average scholar’s lifeline. It is the centre of a student’s life, as a student will use a handbook to document assignments, tests, exams, projects, appointments, and social activities. The handbook is an invaluable resource for a student—and thus, an invaluable forum for advertisers.

A student will glance at his or her handbook four, seven, maybe ten times a day. A student will spend a concerted effort updating and reading his or her handbook at least once or twice a day, perhaps even once or twice during each class. Students typically input data into their handbooks long before the actual “due date” of the event, meaning that certain page will be viewed many times before the event. When the actual date of the event occurs, the page will be viewed to “check off” the event. All of this ensures multiple impressions for student advertisements. Kalendar Productions Inc. ( offers run-of-press advertising in the form of full page, half page, quarter page, and banner ads.

Students use their handbooks over the entire school year, and they typically view their handbook in date order. This means that an advertiser can strategically place their student advertisements according to specific dates within the year. This allows for special time-sensitive student promotions that would be too difficult or expensive to orchestrate otherwise. Advertisers can also monitor their increases in sales based on time-centred data.

Kalendar Productions Inc. ( provides you with a specific, discrete target market that consists precisely of the students in the target school. Thus, advertisers can concentrate their market research efforts much more carefully and economically. Their advertisements and promotions will be tailor-made for the market and therefore be much more effective. The sales data associated with these activities will be more relevant and the results will be easier to measure.

Opportunities such as these are few and far between, but Kalendar Productions Inc. ( has the solution for targeted, precise student advertising. Kalendar Productions Inc. leads advertisers to that elusive mix of right place, right person, and right time.

About Kalendar Productions Inc.

Kalendar Productions Inc. specializes in the sourcing of advertising for and production of student handbooks and has been servicing marketers, advertising agencies, recruiters and students unions since 2002.

Marketers, advertising agencies and recruiters are able to target universities and colleges en masse through one contact point.

Student unions receive handbook creation and production combined with the ability to tap into a much larger pool of advertisers through one contact point.


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