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Exhibit Surveys Cox to Co-Present Session on Big Data at PCMA Chicago

Who’s Afraid of the Big Bad Data?

Jonathan "Skip" Cox, CEO and president, Exhibit Surveys Inc.

Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Jonathan “Skip” Cox, CEO and president, will co-present “Who’s Afraid of the Big Bad Data” at the PCMA Greater Midwest Chapter’s September Educational Program on September 9 in Chicago.

When: September 9, 2014

Where: VenueOne, 1044 W Randolph St, Chicago, Illinois 60607

When: 1 pm – 7 pm

Topic: Who’s Afraid of the Big Bad Data? An interactive session to help you approach your data.

Description:  Data gathered in the events industry can and should be utilized to build knowledge of your attendees and sponsors/exhibitors. The Greater Midwest Chapter’s September Educational Program will provide a vision of Big Data in the world today, how to effectively tap into sources of data and the best strategies for utilizing this information.

Cox and Eric Feinberg, senior director of product strategy, ForeSee, will present approaches for better capturing and understanding of customer experience analytics. Attend this session and begin to understand how doing a little now may contribute to future knowledge through data. Planners and suppliers alike will find relevant, industry case studies as referenced by the presenters.

For more Information:

About Exhibit Surveys, Inc.

Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.  The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, join our LinkedIn Exhibitors Group or LinkedIn Show Organizers Group, visit or call 1.800.224.3170 . To download free white papers, go to


Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


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