New Email Marketing Software From Arial Software Doubles System Performance By Distributing Email Duties Among Multiple Servers: Arial Software

TUCSON, Ariz. (August 22, 2006)- New email campaign automation software lets IT professionals distribute email marketing processing among three servers, boosting system performance by a factor of 10 over previous configurations.

Campaign Enterprise Array from Arial Software (now available at http://www.arialsoftware.com) lets administrators assign different email functions to each server within a network. This system “array” can easily handle any size and scale of email campaign while maintaining optimum email performance metrics. Three-server email systems using Campaign Enterprise Array can manage unique campaigns of over 100 million personalized emails, depending on hardware. Other testing has timed email delivery speeds between 300,000 and 400,000 personalized emails per hour, using the software “out-of-the box.”

Distributed email functions by Campaign Enterprise Array within a system include email delivery, campaign management, and subscribe/unsubscribe functionality, including both web- and email-based writeback handling.

A typical performance array includes: one machine assigned to sending email, another to record campaign metrics and a third to archive and manage successful email campaigns for future use. Assigning email system duties to specific machines allows each machine to perform to its fullest without interrupting the flow of information to others.

“Performance and system scalability are what today’s marketing professionals are looking for when committing to a software product line,” says Mike Adams, Arial Software president and CEO. “This product delivers the technology administrators need to meet future demands on their email systems and deliver large email campaigns in a timely manner.”

More information on Campaign Enterprise Array, including system requirements, can be found here http://www.arialsoftware.com/EnterpriseArray.htm

About Arial Software
Founded in 1993, Arial Software is widely considered the leading developer of email marketing automation software used for delivering email newsletters, automating email responses, sending transaction confirmations, and more. Arial Software products are used by corporations, retailers, universities and other organizations to deliver large personalized email campaigns directly to subscribers, customers, prospects and members. Arial Software customers include XM Satellite Radio, The Children’s Place, DirtDevil.com and Terra Lycos. More information can be found at http://www.arialsoftware.com.

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Steve Delgado

Media relations

Arial Software

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