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Exhibit Surveys CEO to Present Red Diamond Congress Keynote Address


Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Jonathan “Skip” Cox, CEO and president, will give  the Congress Day keynote address at E2MA’s 2014 Red Diamond Congress, and later present a program session.
The E2MA Red Diamond Congress is an event for the entire community of exhibit and event industry professionals.  Specifically designed to build bridges of connection, understanding, and opportunity, the E2MA Red Diamond Congress will not only provide education, information, and networking opportunities for E2MA members and industry colleagues, it will explore the challenges and opportunities that exist for all industry organizations and interest groups in the face-to-face marketing medium.
Topic:  Leveraging the Event Ecosystem to Optimize Exhibit Outcomes
When: July 29, 2014
Description: Cox, who is also chairman of International Association of Exhibitions and Events (IAEE), will explain the interrelationships of all industry stakeholders with his examination of the event ecosystem. He will provide insights and ideas on how each stakeholder can add value to the overall ecosystem, while securing their own futures.
After his opening remarks, Cox will moderate a panel discussion of industry association leaders to discuss the event ecosystem, and explore opportunities for mutual gain.  Panelists are:    
Brian Casey, Convention & Exhibition Industry Research (CEIR)
Jeff Provost, Exhibit Designers & Producers Association (EDPA)
Larry Arnaudet, Exhibition Service Contractors Association (ESCA)
David DuBois, International Association of Exhibitions & Events (IAEE)
Vicki Hawarden, International Association of Venue Management (IAVM)
Deborah Sexton, Professional Convention Management Association (PCMA)
Lew Shomer, Society of Independent Show Organizers (SISO)
Jim Wurm, Exhibit & Event Marketers Association (E2MA)
Topic:  Strategic Elements of Event Planning
When: July 29, 2014
Description: Cox will discuss data and insights on how event marketers can maximize trade show effectiveness, and how to drive the execution of the overall event marketing strategy, including:

  • Event strategy
  • Event selection and investment
  • Optimize tactical drivers of ROI/ROO objectives
  • Lead generation and follow‐up
  • Measure: assess and Improve

For more Information about the Red Diamond Congress EXPLORE program track, “Optimizing Customer Attainment from Event Engagement” taking place on July 29, 2014, Oak Brook Hills Resort
Oak Brook, IL:  2014 Red Diamond Congress
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.  The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, join our LinkedIn Exhibitors Group or LinkedIn Show Organizers Group, visit or call 1.800.224.3170 . To download free white papers, go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


 trade show marketing
 event marketing
 marketing measurement
 Skip Cox
 Measuring trade shows

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