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Exhibit Surveys Executive to Present at EXHIBITORFastTrak Boston

You Know What to Measure - But How Do You Actually Measure It?

Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc.
Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc.

Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Joe Federbush, vice president, sales and marketing,  will present an educational session at EXHIBITORFastTrak, taking place in Boston on July 15-17.

EXHIBITORFastTrak is the most efficient and convenient path to enhance skills and build a solid foundation of trade show and event marketing knowledge while developing professional networks. EXHIBITORFastTrak features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.

Topic:  You Know What to Measure - But How Do You Actually Measure It?

When: July 17, 2014

Description: Regardless of booth size and investment level, measurement has become an integral part of many companies’ event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:

•                     Develop measurable objectives

•                     Determine the best research methodology

•                     Keep timeliness and simplicity of measurement in mind

•                     Understand sample size and response rates

•                     Develop objective-based survey questions

•                     Utilize RFID, video, free tools, calculators and social media

•                     Analyze and present results

•                     Make sound decisions based on research

For more Information:

EXHIBITORFastTrak Boston

About Exhibit Surveys, Inc.

Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.  The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, join our LinkedIn Exhibitors Group or LinkedIn Show Organizers Group, visit or call 1.800.224.3170 . To download free white papers, go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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 Marketing Research
 marketing measurement
 Event Marketing ROI
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