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Loyax Enterprise Platform Integrates Social for Better Consumer Engagement


Sirma Solutions, JSC today announced the latest update of Loyax, a loyalty management platform, which enables full integration of social media with merchants’ digital communication channels. The platform blends web, mobile, social and in-store interactions, aiming to boost digital communications  of companies in order to build better brand awareness and loyalty among the prospect and current clients.

"Loyax empowers retailers with a single communication platform, that optimizes customers’ multi-channel experience. The solution gives organisations a unified, yet modular, way to manage and improve their loyalty strategy, effectively communicate and engage with customers, through new digital channels’’, said Tsvetan Alexiev, CEO of Sirma Solutions, JSC.

It is nowadays vital for companies to engage with their followers on social media, because consumers like their voice to be heard. Companies can utilise the power of social channels and better engage with their clients making interactions easy, instant and productive. The integration with Facebook and Tweeter, targeted e-mail campaigns and mobile push notifications are preferred and effective communication tools, helping businesses reach their customers in a personalised and very appealing way. It is because companies are willing to improve their customers’ experience by analysing gathered social signals to understand individual needs and demands, and engage with them in order to deliver better service, gain useful insights and feedback.

Retailers worldwide continuously invest in better understanding of each customer needs and interests in order to be able to personalise even more their offerings, based on their location. For instance LBS advertising offers an exciting opportunity to instantly reach and navigate visitors of big retail venues, including shopping malls, and let them know about best daily deals, provide special digital coupons and many personalised incentives.

Sirma Solutions has executed hundreds large-scale IT projects worldwide and provides global service and support network. It offers strong technical expertise in a wide array of IT domains and accumulated substantial capital of unique technologies, goodwill, technical and business expertise, as well as proven project management methodology and deep knowledge of business processes in a range of core verticals.

To find out more,  please visit  Sirma Solutions, JSC.


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