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Coatings producer chalks up success on the Chinese automotive market


BASF Coatings on site all over the world

Coatings producer chalks up success on the Chinese automotive market

Shanghai/Münster. The Land of Smiles is an important market for multinational BASF Coatings. These days, the coatings expert and its customers in China are having another reason for smiling because of their successful cooperation on site. The automotive market in China is booming, BASF Coatings is located in Shanghai and thus, is extremely close to its automotive customers. It allows the company to provide its expertise in an ideal manner, and both sides have reason to be proud of their success.

Being close to the local market makes it possible for BASF Shanghai Coatings (BSC) to combine the supply of top-of-the-line automotive OEM coatings with the best possible range of services for its customers. The response on the part of automakers in China has been overwhelming. Attesting to this are three awards that have just been bestowed on BSC, acknowledging its highest level of performance in technology, quality, cost and service. For the fourth time running, Shanghai General Motors (SGM) has presented BSC with the “Excellent Supplier Award 2005”. In addition, the company received the “2005 Dong Feng Peugeot Citroën Automobile Co. Ltd. Excellent Supplier Award.” And the company was recognized with the „2005 Dong Feng Nissan Passenger Vehicle Company Excellent Supplier Award“ for the fifth time in a row.

220 employees work at the Shanghai site and use their know-how to ensure a high quality and innovative product range of automotive OEM coatings that have been precisely adapted to the Chinese market. The pioneer nature of the international cooperation was underscored when the first vehicle in China’s automotive history coated with a waterborne paint rolled off the assembly line of a carmaker in China. Shanghai General Motors used BASF Coatings’ waterborne coatings to paint the “Excelle” model developed by General Motors.

And when it comes to design, BASF Coatings always offers solutions that have been meticulously tailored to the customers’ requirements, and if necessary, adapted to the needs in the Asian- Pacific area. Color development in this region is unambiguously driven by the desire for greater quality of life: the emphasis is on happiness, satisfaction, and a relationship with nature. In Asia the call is for cars to be fast but environment-friendly. Similar to the situation in Europe, silver continues to be very popular, though it is being superseded by more natural colors such as green or beige and brown tones. After silver, white is the most important color in Asia.

BASF : A major international player in coatings

BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2005 the Coatings Division achieved world sales of about 2.2 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines. The internet address of BASF Coatings is

BASF Automotive Solutions. Performance Passion Success

BASF – The Chemical Company – is a leading-edge source of intelligent sustainable solutions to automotive manufacturers and their suppliers worldwide. With a full portfolio of technologies that include coatings, catalysts, engineering thermoplastics, polyurethanes, pigments and colorants, coolants and brake fluids for a broad array of exterior, interior, chassis and under-the-hood applications, BASF – The Chemical Company - develops and delivers the innovations that help the automotive industry improve the quality, appearance, safety, cost competitiveness, performance, comfort, fuel efficiency, sustainability. Website:


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