WeddingWire to Share Exclusive Behind-the-Scenes Digital Content at Spring New York International Bridal Week

CHEVY CHASE, MD – WeddingWire, the nation’s leading wedding technology company and a proud partner of the  Spring New York International Bridal Week at Pier 92 in New York City, will give couples and wedding professionals nationwide live access to the highly-anticipated bridal fashion events on April 11-13, 2014 via its editorial and social media platform, including its new WedStyle app. Throughout the weekend, couples may log-on to the WedStyle app to access the latest in bridal fashion. On-site attendees may also stop by the luxury WeddingWire Lounge to connect with WeddingWire. http://www.weddingwire.com/wedding-apps/inspiration

“There’s no better way to bring our users the inspiration they crave at this very moment than via mobile,” said Sonny Ganguly, Chief Marketing Officer, WeddingWire. “WedStyle, part of our suite of four mobile apps, simplifies the way couples access wedding inspiration while they’re on-the-go, and New York International Bridal Week is the perfect opportunity for us to showcase the latest styles from the runway. We look forward to providing our community of engaged couples exclusive access to fashion inspiration they cannot get elsewhere.”

WeddingWire also encourages on-site guests and wedding professionals to stop by the WeddingWire Lounge to network, meet members of the WeddingWire team, and power their businesses and devices at one of the company’s mobile charging stations. The Lounge, located across from the café at Pier 92, is built for guests to relax and recharge, with decor and logo display from Distinctive Displays and HONEST TEA to make sure everyone is honestly refreshed.

For those who will not be present, WeddingWire will provide ongoing coverage of the event via across multiple platforms, including its WedStyle app,  the WeddingWire Blog and ‘ Fashion Ideas ’ section, and WeddingWire’s Facebook , Twitter , and Instagram accounts. Users may log on to any of these WeddingWire properties to catch the latest trends and designer collections from the biggest names in the wedding industry. However,  some content will be available exclusively on WedStyle, including behind-the-scenes photos. Users may select the “Bridal Market” content filter in their WedStyle app throughout the weekend to source endless inspiration.

Registration for New York International Bridal Week is available online. For more information on New York International Bridal Week, visit www.NewYorkBridal.com . For more information about WeddingWire, please visit www.WeddingWire.com .

About WeddingWire, Inc.

WeddingWire®, the nation’s leading marketplace serving the $100 billion wedding industry,  is the only online wedding planning resource designed to empower both engaged couples  and wedding professionals. For engaged couples, WeddingWire offers the ability to search,  compare and book over 200,000 reviewed wedding vendors, from wedding venues to wedding photographers . WeddingWire also offers a comprehensive suite of online planning tools  for weddings , including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers. Businesses that advertise with WeddingWire appear on WeddingWire.com, ProjectWedding.com and other leading sites, including Brides.com, MarthaStewartWeddings.com (NYSE: MSO), Weddingbee.com and Celebrations.com (part of the 1-800-Flowers family of brands, NASDAQ: FLWS).

About International Bridal Week  

The New York International Bridal Week, only at Pier 92, presents an unparalleled buyer experience by bringing designers and manufactures together under one roof, joining couture and convenience. The show provides a unified shopping experience to buyers and showcases the very finest lines within the bridal industry. This one of a kind trade show creates a hybrid experience, connecting buyers and sellers in a professional environment. New York International Bridal Week is produced by MMPI, which also produces the highly successful National Bridal Market Chicago, the nation’s leading trade show for the bridal industry.

Contact Information

Kamari Guthrie

PR Manager

WeddingWire, Inc.

press@weddingwire.com