Social Media Agency Wins International Travel Retail Award - The Moodies 2014

Australia-based social media agency today announce and commend their client, James Richardson DutyFree (JR/DutyFree) in their joint win of The Moodies Award for Best Social Media Campaign by an Airport Concessionnaire.

Canberra, ACT Australia – WEBWIRE – Monday, March 31, 2014

This international win demonstrates how Australia continues to lead the way in developing social campaigns that engage the world.

Australia-based social media agency Mighty Media Group commended James Richardson Duty Free (JR/DutyFree) in their joint win of The Moodies Award for Best Social Media Campaign by an Airport Concessionaire with it’s entry for the #JRLoveHolidays omnichannel execution across English speaking and Chinese social networks beating out staunch competitors including World Duty Free and The Nuance Group.

Stephenie Rodriguez, CEO of Mighty Media Group explained, “The #JRLoveHolidays campaign demonstrates the powered of integrated marketing and how to drive customer engagement and generate important consumer insights as a bi-product of social media marketing. We’re proud of the team that worked on this project and our client, JR/DutyFree.”

Ashley Thompson, Marketing Manager of JR/DutyFree said “We’re thrilled to have worked with Mighty Media Group and leverage social media in new ways. Winning a Moodie Award is a thrill for our business and we’re delighted with the results.”

Mighty Media Group is a digital, mobile and social media agency founded in 2004. In the last decade it’s enabled large and small businesses including global food and beverage travel retailer SSP – The Food Travel Experts, Berocca, Austereo, Camilla, JR/DUTYFREE, MAVI Jeans, Allied Mills and helped many others unlock the potential of improved online communication, increase revenue and improve customer experience. An end-to-end social media agency, Mighty Media Group offer strategy, web and application development, community management, social campaigns, social benchmarking analytics and integration advice.

For more information about #JRLoveHolidays Campaign or a copy of the entry submission, contact Stephenie Rodriguez at Mighty Media Group on +61 416 08 9000.

ENDS

For more information contact:

Stephenie Rodriguez, CEO, Mighty Media Group

+61 416 08 9000

contact@mightymediagroup.com.au

http://www.mightymediagroup.com.au

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