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A Business Book About Cats—This An April Fool’s Joke, Right?


PARK CITY, UTAH, USA - No joke. Small business owners can learn from The Cat. And cat wisdom through the ages is made relevant to the small business owner inside Be The Cat: A Marketing Book With Claws. Right now, the Kindle edition of this feisty little book is free at Amazon: (No Kindle? No problem. The free book may be read on almost any digital device using the free Kindle app.)
Yes, Be The Cat might sound like a parody. It’s not. Drawing on several of history’s great thinkers and their piercing insights upon The Cat, the feline metaphor makes sense for the savvy small-business owner. The result is a wealth of deceptively simple business insight upon which a small business marketer can take action for fun and profit. (Yes, profits are good. But so is fun. Who doesn’t want to enjoy their work as much as possible?)
Drawing upon wisdom gathered from diverse sources ranging from ancient Egypt to ancient India, from T.S. Elliot to Leonardo DaVinci, Be The Cat provides powerful, real world examples of what a business owner can do to create a potent and profitable brand.
The book is a quick and easy read. But its brevity belies the powerful nature of smart incisive brand thinking. Ultimately, Be The Cat illustrates how the feline metaphor can influence one’s bottom line.
A short and silly video about the book says a scintilla more than what’s already been stated here. One may waste another minute and a half of one’s time by visiting
Author Blaine Parker is a small-business marketing consultant and the co-author of Billion-Dollar Branding along with his wife and business partner, The Fabulous Honey Parker. With a combined 40+ years in advertising, the pair has spent the last 5 years running Slow Burn Marketing LLC from a mountaintop outside Park City, Utah. With entrepreneur clients in locations as far flung as New Hampshire and the Philippines, they work with small businesses looking to apply big-brand thinking to their marketing.

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