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WeddingWire Goes Big in Mobile Space with Three New Apps


Chevy Chase, MD – WEBWIRE –

Leading Wedding Tech Company Releases Apps to Meet Users’ Needs

CHEVY CHASE, MD – February 28, 2014 – WeddingWire, the first wedding company to develop a fully mobilized experience across the mobile web in 2010, announced today  three more mobile apps: WedTeam, WedStyle and WedSocial. The apps, which are available in the iTunes Apple Store, solve three of engaged couples’ biggest planning needs by providing inspiration, vendor support and seamless guest communications, all on-the-go. The apps are also an expansion of WeddingWire’s ongoing vision to simplify the wedding process via technology, which has made the company an industry leader over the past several years.

“As a wedding technology company, we’re always driven and inspired by our own commitment to get ahead of emerging tech trends and leverage them to better serve our users and clients,” said Sonny Ganguly, CMO, WeddingWire. “With almost half of our traffic coming from mobile and research showing that consumers are downloading multiple apps when wedding planning, we took the opportunity to make it even easier for engaged couples to plan their day from anywhere.”

Each one of the three apps serves a different purpose in the process of wedding planning. WedTeam seamlessly connects engaged couples with event professionals by bringing WeddingWire’s vendor database to mobile. WedStyle enables couples to craft a vision board for their big day while on-the-go.  And WedSocial helps couples manage logistics with guests on the big day and capture every moment with photo sharing. Specifically:

  • WedTeam allows couples to find and book their team of wedding vendors easily with the most extensive vendor search app in the industry. Couples can search reviewed wedding vendors by location and preferences, save and compare their favorites, and track their booked wedding vendors.



  • WedSocial offers couples an easy way to share their wedding details with guests by pulling information directly from their free WeddingWire wedding website. Guests can access all event details on the go – even offline. And on the big day, couples can capture all of their guests’ photos in one easy-to-access, real-time feed.



  • WedStyle, developed in partnership with Pinxter, Inc., allows couples to upload photos and get instant feedback from family members, friends or other brides and grooms in the wedding community. Couples can also browse thousands of photos and rate today’s hottest wedding trends while getting inspired for their own special day!



Together, these apps add to the stress-free resources WeddingWire provides to couples looking for inspiration, tools and a vendor database, as now they can access these things in any way –  be it from a desktop or mobile device. They simplify the process while keeping up with users’ lifestyles.

To learn more about the apps, visit: http://mktg.weddingwire.com/mobile/family/ .

About WeddingWire, Inc.

WeddingWire®, the nation’s leading marketplace serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 200,000 reviewed wedding vendors, from wedding venues to wedding photographers. WeddingWire also offers a comprehensive suite of online planning tools for weddings , including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers. Businesses that advertise with WeddingWire appear on WeddingWire.com, ProjectWedding.com and other leading sites, including Brides.com, MarthaStewartWeddings.com (NYSE: MSO), Weddingbee.com and Celebrations.com (part of the 1-800-Flowers family of brands, NASDAQ: FLWS).



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