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Frost & Sullivan Recognizes LXE’s Strong Product Strategy that Highlights Innovation, Strategic Alliances, and Customer Service


Palo Alto, Calif. — August 15, 2006 — Frost & Sullivan selected LXE Inc. as the recipient of the 2006 Award for Product Line Strategy in recognition of its development and commercialization efforts for mobile RFID systems.

The company’s product strategy and focus on mobility solutions is expected to emerge as a key differentiator, with evolving information needs necessitating a real-time visibility of the individual processes.

The continuous evolution of RFID technology has contributed to increased product development efforts with market participants vying to differentiate themselves on the basis of their technical innovativeness.

LXE’s development of the mobile forklift-mounted RFID reader reflects a percipient understanding of existent market challenges related to functionality and cost of deployments.

“The forklift-mounted reader architecture facilitates universal functionality across diverse applications, enabling investments in forklift-mounted readers to remain cost-effective since it eliminates the need for fixed reader installations,” says Frost & Sullivan Research Analyst Priyanka Gouthaman. “The integration of RFID systems with forklift equipment is expected to be a key measure of success for LXE within highly rugged manufacturing and logistic environments across vertical markets.”

The company’s product development efforts are strategically positioned to evolve with changing technology needs in the marketplace. While the solution ensures securing and optimizing existent investments in legacy systems, there is also an integral flexibility to up-grade toward emergent technology platforms.

LXE’s technical and marketing partnerships are significant to the company’s ability in offering customized and end-to-end solutions. In particular, LXE has implemented the LXE RFID Partner Certification program whose goal is to establish a network of trained, certified partners that can repeatedly and successfully deploy and support integrated solutions that utilize the LXE’s rugged mobile RFID readers and Spire® RX antennas.

“Service strategies are also significant in emerging technology markets such as RFID since they help alleviate technology migration challenges, facilitate ease of trial and ensure assessment of the solution at each implementation stage,” says Gouthaman.

LXE’s comprehensive service support within its product portfolio is expected to be a key measure of success towards wider consumer bases. The company’s ServicePassSM package includes critical service components such as maintenance and technical support, installation and configuration services, and end-user training modules.

Overall, LXE’s product focus of increased mobility within RFID systems is expected to enable the company to operate across vertical markets, presently challenged with high implementation costs. The company’s existing success with its wireless systems and mobile computers is likely to positively impact expansion of its RFID product line.

Each year Frost & Sullivan presents this Award to a company that has demonstrated the most insight into customer needs and product demands. The recipient company should have optimized its product line by leveraging products with the various price, performance, and feature points required by the market.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About LXE Inc.

LXE Inc. improves supply chain performance by applying over 36 years’ experience developing wireless products and solutions. From rugged mobile computers, advanced auto-ID technologies, and secure wireless network infrastructure, to our award-winning customer support – LXE’s easy-to-use products are as reliable as the people who install and support them.

Based in Norcross, Georgia, LXE also offers a full range of turnkey services, including radio integration, project and installation management, network design, technical support, and repair services. LXE is a wholly-owned subsidiary of EMS Technologies, Inc. (Nasdaq: ELMG), and has offices worldwide. For more information, visit our Web site at

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit or


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