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Pet Supplies Plus Retains re:group as Social Media Agency

Ann Arbor, Michigan, USA: – WEBWIRE

America’s Favorite Neighborhood Pet Store, and third-largest pet supplies retailer in the United States, Pet Supplies Plus, has retained re:group as its social media agency.

“We knew we had to take our social media communications to the next level,” remarked Bob Chunn, director of retail and online marketing at Pet Supplies Plus. “Pet Supplies Plus has a unique business model with both corporate-owned and franchise store locations, so we needed a partner with experience in both arenas. re:group demonstrated a long history of success in the franchise industry, and an expertise and enthusiasm for social media, leaving us confident in our decision to add them to the team.”

Immediate partnership opportunities have been to create and execute a social media strategy that supports business objectives. re:group also worked with Pet Supplies Plus to develop and document an internal workflow and response strategy for addressing neighbor questions and concerns in social media forums.

What’s next? re:group now plans to work with Pet Supplies Plus to take their social media communication local.

“We are thrilled to have the opportunity to again work in consumer retail,” said Janet Muhleman, President & CEO of re:group. “And, if we are to be honest, the pet industry is a perfect fit for our growing company. You can’t walk from one desk to another in this office without mention of an employee cat or dog!”

For more information, please contact Taylor Hulyk at 734.327.6622, or at

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 Social media
 Janet Muhleman

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