CHUM Exclusive: Mary-Kate Olsen & Ashley Olsen

A CHUM Television & Interactive Exclusive

Mary-Kate Olsen & Ashley Olsen Co-Host MuchOnDemand
Monday, August 28th @ 5pm ET (60min.)
LIVE and Direct from Much Headquarters in Toronto

Mary-Kate & Ashley Meet ’n’ Greet Contest
@ www.muchmusic.com and www.marykateandashley.com

-----

Mary-Kate & Ashley Guest on Citytv’s CityLine
Monday, August 28th @ 10am ET (LIVE)

Plus…

- More Exclusives with Mary-Kate & Ashley Online @ MuchAXS, MuchMusic’s Fan-Controlled Broadband Video Community, and on FashionTelevisionChannel

- MuchStore Carries mary-kateandashley Brand Fragrances

(TORONTO - August 14th) CHUM Television & Interactive deliver a hot celebrity exclusive featuring multi-media moguls Mary-Kate Olsen & Ashley Olsen.

TIME Magazine acknowledged the hugely popular mary-kateandashley brand as “the fastest-growing fashion line for tweens and teens in the U.S.,” and now Mary-Kate & Ashley are set to dish the latest about their fashion and lifestyle collection on MuchMusic, Citytv, FashionTelevisionChannel and online @ www.muchmusic.com.

Fans will have two ultimate chances to meet the superstar sibs in person. Plus, the MuchStore complements their appearance by stocking a select set of mary-kateandashley fragrances.

This Mary-Kate & Ashley blitz includes:

Mary-Kate & Ashley Meet ’n’ Greet
EXCLUSIVE ONLINE CONTEST
Online, fans can win a dream experience and meet Mary-Kate & Ashley in Toronto just before they co-host MuchMusic’s daily fan and celebrity showcase, MuchOnDemand. The deadline for entries is Monday, August 21st @ noon ET. Full details available at www.muchmusic.com and www.marykateandashley.com.

mary-kateandashley in MuchStore
Fans can find mary-kateandashley brand fragrances in the MuchStore beginning August 21st (277 Queen Street West in Toronto, www.muchstore.ca).

MuchMusic - MuchOnDemand
LIVE INTERVIEW
Monday, August 28th @ 5pm ET (60min.)
Mary-Kate & Ashley return to MuchMusic for the second time to co-host MuchOnDemand. Hosts Leah Miller & Matte Babel chat with these multi-talented style icons about their musical tastes and the many buzzworthy items in their fashion and lifestyle collection. As always, fans in the live MOD audience will ask questions along with those across Canada via text, e-mail and Speaker’s Corner.

Citytv - CityLine
LIVE INTERVIEW
Monday, August 28th @ 10am ET
Mary-Kate & Ashley make a special guest turn on CityLine, Citytv’s lifestyle variety show hosted by Marilyn Denis. In this back-to-school edition, models showcase fall fashions from the mary-kateandashley brand’s Country Equestrian and Victoriana lines. Ashley & Mary-Kate will also answer questions from the live audience and those calling in from coast-to-coast.

Mary-Kate & Ashley on MuchMusic.com
MuchAXS EXCLUSIVE
On August 29th, fans can relive the excitement of Mary-Kate & Ashley co-hosting MuchOnDemand by logging onto www.muchmusic.com and visiting MuchAXS - MuchMusic’s new viewer-controlled broadband video community where fans discover, program and recommend music.

FashionTelevisionChannel - In Fashion
NEW FTC ORIGINAL EPISODE
Airing September 2006. DATE TBC.
Highlighting the innovators and creators making headlines in the worlds of fashion and design - featuring an exclusive interview with Mary-Kate & Ashley about their fashion, health & beauty and home decor lines.


**MARY-KATE & ASHLEY FAST FACTS**

*TIME Magazine crowned them “the queens of all things teen,” and listed Ashley and Mary-Kate No. 4 on its Women in Fashion: Who’s Got the Power? supplement.

*The New York Times declared Mary-Kate a fashion icon for pioneering her signature boho look and the January 2006 issue of W says her “messy hair, giant sunglasses and wardrobe full of decaying designer threads have influenced everyone from John Galliano to the girls at the mall.”

*Ashley graced the cover of Harper’s Bazaar in July 2005 with an article naming her Fashion’s New It Girl, reinforcing how influential her style is on the fashion industry around the world.

*Named The Most Powerful Young Women in Hollywood by The Hollywood Reporter, which for four years also included them on its Power 100 list of the most influential women in Hollywood.

*In April 2004, became the youngest celebrities ever to receive a star on the Hollywood Walk of Fame.

*Ranked on the Forbes.com The Celebrity 100 list since 2003.

*Recorded and released a variety of musical albums for young kids and tweens.



This is MuchMusic: Recognized by Strategy magazine as the ’Brand of the Year’ for 2005, MuchMusic is an integral part of today’s pop culture landscape - delivering fans an unparalleled music television experience since August 31, 1984. Direct from our critically-acclaimed street-level studios in downtown Toronto, each and every program day not only hits the best in top musicvideo, but creates a destination where fans can stay connected to “The Nation’s Music Station”. Here’s how... MuchMusic consistently delivers exclusive LIVE performance and interview with world-famous musical artists and celebrity guests, critically-acclaimed specialty programming, breaking entertainment news, innovative wireless content and Canada’s favourite Web site for teens, www.muchmusic.com. Along with marquee franchises including MuchOnDemand, MuchNews and The MuchMusic Video Awards, top rated series including Live@Much and The NewMusic, are distributed to 120 countries internationally.



CHUM Television is a division of CHUM Limited (TSX: CHM/CHM.B, www.chumlimited.com), one of Canada’s leading media companies and content providers which owns and operates 33 radio stations, 12 local television stations and 21 specialty channels. CHUM’s original content is seen in over 130 countries worldwide and is distributed via new media platforms, including interactive television, wireless services and exclusive CHUM-branded Internet properties.

CHUM Interactive integrates CHUM Limited’s well known media brands in music, entertainment, science fiction, lifestyle and local news with new media platforms including online, wireless and enhanced television.

-30-

ATTN. EDITORS: Photos available @ www.muchmusic.com/media

Contact Information

GRAHAM MACHACEK

Senior Publicist

Music & Youth Services, CHUM Television

Contact via E-mail