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FGCU’s Popular Social Media Marketing Certificate Program Returns

Fort Myers, FL – WEBWIRE

FORT MYERS, Fla. – As a result of the incredible outpouring of interest in the first offering of this course, Florida Gulf Coast University (FGCU) Office of Continuing Education & Off-Campus Programs has, again, teamed with Tamara (Tami) Patzer, social media and internet marketing expert, to present a second offering of their Fort Myers Social Media Class, “Social Media Marketing for Your Business,” a 7-week certification program beginning Jan 14 to Feb 18. 

The course is designed to help business professionals gain the advantage of using social media for marketing and branding effectively. It is offered in a blended format of live classroom and online modules. The program includes a live introduction workshop of 1.5 hours, 17 hours of online instruction, and a live 1.5-hour wrap-up workshop. Tuition is $250, and basic computer knowledge is a prerequisite.  To register, go to

Program objectives include: setting up eight major social profiles (Facebook, LinkedIn, Twitter, Pinterest, WordPress Blog, Google+, YouTube, Flickr), content scheduling and automation, understanding analytics, social media integration, social network optimization, design and implementation of social media strategy, integration tools, social media ROI tracking, results evaluation, and more.
To learn more, call the Office of Continuing Education at  (239) 434-4838,  email us at , or visit us Online.

For further information, contact John Guerra, director of Continuing Education & Off-Campus Programs and Renaissance Academy at  (239) 287-5196 or .


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