Y&R awarded digital duties for Supersports in Vietnam

HO CHI MINH CITY — Hot on the heels of high profile business wins including Burger King and Remy Martin, Y&R Vietnam has been awarded the digital duties for major Thai sports retailer Supersports’ entry into the Vietnamese market.

CRC Sports, a member of Central Retail Corporation, one of Thailand’s biggest retail conglomerates, has hired Y&R Vietnam to lead the digital duties for their first Supersports store in Vietnam. Y&R Vietnam will launch and manage the Supersports website and digital marketing.

Supersports, one of the world’s largest sports retailers and the no. 1 sports retailer and distributor in Thailand, opened its first Supersports store in Vincom Center Ba Trieu, Ha Noi on 11 October 2013. The company reveals an aggressive plan to open 8 more stores across Vietnam by the end of 2013.

The appointment was made following a three-agency competitive pitch over six weeks. CRC did not want to name the competing agencies, but Joshua Pycroft, VP International Business for CRC, said, “Y&R’s creative strength stood out from the first presentation. This was supported by relevant local insight, and a sound grasp of the type of online presence Supersports would need, both in the short-term and down the line. We also felt that Y&R’s young and dynamic company ethos matched our own, and that of the brands we represent"

Y&R Vietnam CEO Matthew Collier said: “Vietnamese consumers are spoilt for choice, but Supersports brings all the best global brands under the one roof. This is a new retail concept in our market, making this both an exciting and challenging assignment and one that plays to our strength of leveraging digital to connect with the emerging Vietnamese urban middle class"