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Video iPod Jumpstarts Portable Media Player Market


SCOTTSDALE, Ariz., August 9, 2006 - Even though Apple’s video-capable iPod technically does not fit the definition of a “true” Portable Media Player (PMP), it has given the product class a boost, reports In-Stat ( Today, consumers are more aware of portable video, additional PMP brands, and ways in which they can download video to handheld devices, the high-tech market research firm says. In-Stat estimates that the worldwide market for true, video-centric PMPs will grow to 5 million units by the end of 2006, up from a mere 390,000 just two years ago.

“Despite the fact that PMP shipments are finally gaining traction, suppliers and manufacturers continue to face challenges,” says Stephanie Ethier, In-Stat analyst. “PMPs will continue to compete with other portable devices offering similar functionality, such as notebook computers, portable DVD players, handheld gaming products, and other mobile devices.”

Recent research by In-Stat found the following:

* The video-enabled iPod has spurred a slew of video-capable portable MP3 players from competitors such as SanDisk, Creative, and Samsung. These products are not classified as “true” PMPs, but they have helped establish the market for portable video.
* In a US-based survey of consumers, 75% of all respondents (n = 1,099) have some level of familiarity with PMPs.
* Over the next year, In-Stat expects that improvements in video compression technology, download video content sites, and wireless communications will help drive the PMP market.

Recent In-Stat research, Portable Media Players: Shipment Growth to Gain Traction in 2006 (#IN0603157ID), covers the market for PMP devices. It also takes an in-depth look at existing video content sites, PMP manufacturers, and component suppliers. It includes the results of a US consumer survey about the use of, and knowledge of, PMP devices; and it provides five-year forecasts for worldwide PMP shipments and revenues, as well as average sales prices.

This research is part of In-Stat’s Portable & Emerging Consumer products service, which examines portable media players, digital radio receivers, and handheld edutainment devices, and provides coverage for dynamic markets such as satellite radio and digital audio players. Supply and demand-side insights are combined to examine these rapidly evolving worldwide markets. The service explores competitors, market shares, shipments, platforms, semiconductors, consumer ownership, buying behavior, and consumer demand.

To purchase this research, or for more information, please contact Erin McKeighan at 480-609-4551; The price is $2,995 U.S. Dollars.


* Title: Portable Media Players: Shipment Growth to Gain Traction in 2006
* Service: Mobile Video
* Product Number: IN0603157ID
* Publication Date: July 2006
* Number of Pages: 36
* Price: $2,995 U.S. Dollars
* Abstract, Table of Contents, Figures & Tables
* Members Only Access: Full text HTML , PDF

Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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