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Confio Software Helps Nonprofit Maximize Customer Shopping Experience

Goodwill Industries of Middle Tennessee improves SQL Server speed and performance with Ignite


Boulder, Colo., Sept. 30, 2013Goodwill Industries of Middle Tennessee has implemented Confio Ignite to help improve the performance of its online MyGoodwillRewards loyalty program, which is enabled by SQL Server. With Ignite, Goodwill has been able to improve the speed of its SQL queries to make the customer shopping experience better, even without a fulltime database administrator (DBA) managing the effort.
As a nonprofit, Goodwill relies on technology that can make the organization more efficient and effective. The simplicity and functionality of Ignite has proved to be precisely the kind of tool Goodwill required to improve performance.
“Ignite has taken the guesswork out of identifying SQL Server performance issues for our MyGoodwillRewards program,” Ed O’Kelley, Senior Director of Information Technology, Goodwill Industries of Middle Tennessee, Inc. “We strive to maintain a quick and efficient customer shopping experience, and with Ignite, we can see real time feedback to ensure our SQL Server databases are helping to provide a positive customer experience.”
Ignite is a database performance monitoring solution that improves service and reduces the cost of operating Oracle, SQL Server, DB2 and Sybase databases in physical or VMware environments. Ignite also enhances integration between IT teams, creating a more fluid DevOps environment in enterprise organizations.
“Goodwill Industries of Middle Tennessee was able to see improvements within just days of the installation of Ignite,” said Max Rieboldt, Confio’s account manager. “It’s particularly gratifying that our simple, efficient solution was selected by Goodwill because we recognize and value the importance of their work in the community.”
For more information about Confio’s solutions for DBAs, developers and IT managers, please visit
About Goodwill Industries of Middle Tennessee, Inc.
For more than 55 years Goodwill Industries of Middle Tennessee has provided job training and job placement free of charge to people with disabilities or other barriers to employment through the sale of donated items. Since January 2013, Goodwill has served 12,220 people in Middle and West Tennessee and placed 3,025 clients in jobs.  For more information about Goodwill’s Career Solutions, retail stores and donation centers, please visit or call 1-800-545-9231.
About Confio Software
Confio Software is the leader in database DevOps performance solutions for DBAs, developers, and IT managers to accelerate application delivery, speed problem resolution, and reduce cost of IT operations. Confio’s flagship product, Confio Ignite™ improves software development and service delivery for systems based on Microsoft SQL Server, Oracle, IBM DB2 and SAP Sybase databases, running on VMware virtual servers as well as physical servers. Recognized as the fastest growing database performance solution company in the past two years, Confio has earned recognition on the Inc. 500/5000 and Deloitte Technology Fast 500 lists. Founded in 2004, Confio products are developed and supported from the Boulder, CO headquarters. For more information visit


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