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BBVA offers a preview of its upcoming worldwide advertising campaign


New advertisement pulls in players from top global leagues

NBA All-Stars Kevin Durant and James Harden and European soccer stars Iker Casillas and Andrés Iniesta will be the main characters in a TV ad that will be aired to millions in the U.S., Latin America, Spain and Turkey

BBVA Group will release later this month its first worldwide advertising campaign starring four of its international brand ambassadors: NBA All-Stars Kevin Durant and James Harden, and Iker Casillas and Andrés Iniesta from La Liga BBVA, Spain’s premier soccer league.

The global financial services group unveiled a behind-the-scenes video filmed in July during the making of the commercial, which was shot in Madrid, Barcelona and Los Angeles.

The sleek new advertising campaign by BBVA, the “Bank of Sports”, will be viewed by millions across BBVA’s footprint in Spain, the United States, Latin America and Turkey. It brings together four of the most recognizable faces in two top global sports leagues, showcases their athletic prowess, and capitalizes on the bank’s reputation as a technological innovator.

The advertising campaign will “reflect a powerful message related to new demands from our customers,” said Ignacio Moliner, Brand and Communications manager for the BBVA Group.


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