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Secrets of Choosing The Right Franchise: Your Guide To Researching, Selecting And Buying The Franchise Of Your Dreams


Secrets of Choosing a Franchise” written by Jim Hansen, is an in depth guide to researching, selecting and buying the right franchise based on the individuals core strengths.  Jim takes his 42 years of franchising industry experience and gives key insights into choosing the best franchise opportunity for the reader. This guide will save you from making the mistake of going with the wrong franchise.  He teaches how to compare apples to apples when looking through the very complex Federal Disclosure Document.  The book also gives the reader the direction to follow their individual giftedness and match it up to the right business. The sole purpose is to help individuals make their next vocation a vacation and helping them to discern which franchise will make a dream come true. The book will be free and available for download on Amazon for 5 days (8/31/2013– 9/04/2013) at: Here’s what some of the reviewers have said:
“Recently I started looking into a new and upcoming franchise which brought up many questions. This book answered those questions and also covered many other things I had not even considered. The author also packs this book with useful links to resources for additional information. I feel confident I can trust this information shared by an author with 42 years of franchising experience. A must read for anyone interested in opening a franchise and learning the good, bad and the ugly of the franchise business. Very thorough and well written.” – Shanda Bisanz

“This is good book for those looking to get into the franchise business. The book provides helpful information and guides you on what you need to do before opening a franchise. The author provides you with details on research, what franchise fits you, and answers most of your questions regarding the business venture. A plethora of useful information for those who are in doubt about owning their own franchise, and what it takes to make your franchise succeed in the market. Practical advice!” – Doug Lee

For More Information: For more questions or to schedule an interview about this press release please contact Steve Fata, Editor, at 626-765-6001 or email

About The Author: Jim Hansen has been in the franchising world for over 42 years. He has a unique perspective in that he has been on the franchisor side, the franchisee side and been the CEO of the world’s largest franchisee association working to protect the rights of franchisee and better the world of franchising.
Hansen started with the Subway brand in 1971 when there were only 12 restaurants. He was hired by Subway founder Fred Deluca and helped write the initial operation manuals and create the franchise training program for the brand. He was an integral part of building the Subway brand awareness. In 2004, he was the CEO and Chairman of the board of the Subway Advertising Fund Trust where he oversaw an annual budget of $540,000.000


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