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Audi Quattro Winter Games NZ Joins Forces With IMG To Deliver Unprecedented International Media Profile And Commercial Sponsorship Partners


The 2013 Audi Quattro Winter Games NZ are set to achieve an unprecedented level of sponsorship and international television and internet coverage as a result of a ground breaking marketing partnership signed with IMG. For the first time, Winter Games NZ will work with the IMG Sales and Marketing division as well as IMG Media, part of IMG Worldwide, the global sports, fashion and media company, to secure coverage across both the traditional broadcast and digital platforms.

Martin Jolly, Senior Vice President and Managing Director of IMG Australia & NZ stated in Queenstown, NZ today, “We are delighted to be working again with Sport NZ and the NZ Winter Games organization having signed IMG to a multi-year deal, to exclusively represent the commercial sponsorship rights as well as the international media and digital distribution rights. We are particularly proud to have secured Audi Quattro as the naming rights sponsor for this year’s event.”

Jolly added, “The 2013 winter games event is set against the spectacular backdrop of the NZ Southern Alps and will include a full downtown festival program featuring films, live music and entertainment in Queenstown and Lake Wanaka. New Zealand has a rich history in staging outdoor lifestyle events and from IMG’s perspective we view this new association as a significant step in reinvigorating our activities in NZ.”

When the world’s top athletes, including New Zealand Olympic gold hopeful Jossi Wells, compete, the resulting TV coverage will be delivered to a minimum of 25 targeted countries in the form of fourteen daily 22-minute highlight shows, one 52-minute official film and daily video news releases resulting in an audience reach in excess of one billion homes.

Positioned as one of the top five winter sports events in the world, Winter Games NZ will feature the world’s elite snow sports athletes as they prepare for the 2014 Winter Olympics in Sochi, Russia. With five FIS World Cup and three IPC World Cup events, Winter Games NZ will play an important role in the Olympic and Paralympic qualification process. The world class action will provide compelling sports programming against the spectacular backdrop of New Zealand’s Southern Alps, showcasing the country as one of the world’s leading snow sports destinations.

Snow Sports NZ CEO, Marty Toomey said the partnership would help generate new opportunities for New Zealand athletes. “New Zealand is an emerging player on the world scene as a winter and spring training and competition destination,” he said. “The partnership between Winter Games NZ and IMG will ensure our emerging talent, our world-class athletes, our events hosting capabilities and New Zealand’s amazing facilities are showcased around the globe. Snow Sports NZ looks forward to capitalizing on the increased profile and opportunities that come about as a result of this partnership.”

Chris Guinness, Senior Vice President, Head of IMG Media, Asia Pacific for IMG, said, “We are delighted to be working alongside the Winter Games NZ to assist them with growing exposure and developing the profile of the event through international TV distribution and digital media syndication. The Winter Games NZ is the premier event in New Zealand and one of the top five snow multi-sports events in the world. IMG will utilize our worldwide international sales team in sixty offices in thirty countries around the world to ensure that event highlights are seen in as many countries as possible.”

Tourism New Zealand’s General Manager Brand and International PR Catherine Bates said the Winter Games in 2013 provides a platform to leverage media opportunities showcasing New Zealand as a winter holiday destination.
“For 15 days in August, New Zealand is in the spotlight for snow-sport lovers and their family and friends, worldwide. The participation of international sports stars and the presence of international media provide a fantastic opportunity to showcase to the world that New Zealand is the ultimate winter holiday destination for everyone—whether you are looking for action on the slopes, or prefer to observe the games while relaxing in stunning surroundings.”

Bates added, “Tourism New Zealand will work alongside the games organizers to maximize the media profile achieved over the course of the games and encourage others to share their Winter Games’ stories through social media – a channel that has become so powerful in promoting a destination to others.”

Winter Games NZ CEO, Arthur Klap said the partnership was indicative of the standard Winter Games had reached.

“Few events get the opportunity to partner with organizations such as IMG as they demand that the product is world-class if they are to have any success in attracting sponsorship and distributing the television product. We know how magnificent New Zealand, its mountains and its athletes are—now everyone else will as well!”

Winter Games NZ takes place from August 15-25, 2013 featuring the sports of alpine skiing, cross country skiing, snowboard, freeskiing and curling over 25 events at Coronet Peak, Snow Farm, Snow Park, Cardrona Alpine Resort and Naseby. The two-week long Games also include a full Downtown Sessions festival program featuring films, live music and entertainment in Queenstown and Lake Wanaka. For more information, visit


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