New PR Master Class on Moving Beyond Green PR: Cause-Marketing Experts Reveal Best Practices in Communicating Sustainability and CSR

(NewMediaWire via WebWire) --

Oakland, CA - (NewMediaWire) - July 30, 2013 - PR professionals looking to leverage cause-marketing efforts will learn the latest, most effective techniques for creating and publicizing corporate social responsibility (CSR) programs in a new 90-minute webinar by PR University. The event features five experts who will share practical methods for creating a gold-plated reputation for a company and maximizing the return on CSR and sustainability efforts.

PR pros who attend  Beyond Green PR: Cause-Marketing Experts Reveal Best Practices in Communicating Sustainability and CSR  will learn how to increase engagement and communicate a brand story with social and traditional media—all while doing good in the community and the larger world.

This PR University webinar takes place on Thursday, August 8, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Christopher Fuller, Director, PR, Corporate Social Responsibility, Global Social Media, Yum! Brands

Gwen Y. Migita, Vice President Sustainability & Community Affairs, Caesars Entertainment

Evan Welsh, Director, Global Media Relations, SAP AG

Michele Egan Sterne, Vice President, For Momentum

Rachel Mock, Account Supervisor, Business + Social Purpose, Edelman

What PR pros will learn:

-- Corporate Social Responsibility Boot Camp: Why CSR continues to be a top corporate priority, how to get started or beef up
a CSR program

-- Corporate Citizenship Trends: The latest tools and developments• Sustainability & Green PR Update: How sustainability reporting fits into corporate citizenship initiatives -- plus new tools and rules for building what’s been called the “triple bottom line”

-- Choosing Causes and Program Goals: How to select the right causes or corporate CSR goals -- and a checklist of “due diligence” questions to ask before green-lighting a new relationship

-- Getting social: How to leverage social media tools like Facebook and Twitter to multiply the value of CSR efforts

-- CSR teamwork: How to successfully motivate employees, customers and partners to enthusiastically support a brand’s CSR campaigns

-- KPIs for CSR: Learn the Key Performance Indicators (KPIs) for CSR -- and how to track them during the course of CSR programs

-- Demonstrating ROI to the C-Suite: How to measure and evaluate CSR programs and share successes with senior executives

-- CSR speed bumps: Discover the pitfalls and rookie mistakes to avoid when launching or running a CSR program

-- Tips, tactics and case studies: Hear from leading CSR experts exactly how they achieved fantastic results with their CSR programs

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation’s most influential media -- a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the  conference home page  or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Contact Information

Jacques Gautreaux

VP & COO

Bulldog Reporter

Contact via E-mail