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Publicity Starter Offers Insanely Affordable Public Relations Consultants

Businesses recognize the value of publicity, and yet many feel that itís too expensive to outsource or too complex to do on their own, until the launch of Publicity Starter, a new public relations service offering Big Buzz on a Tiny Budget.


Any business seeking a public relations consultant or company, can easily find them online. Thatís the good news. The bad news is the sticker shock they get when they inquire about costs the first time.† Do it themselves? It can be intimidating, and after all, they have a business to run.† Enter Publicity Starter, a newly launched service that marries the best of technology with expert public relations specialists who will pitch the media on your behalf.

The service uses technology to search a number of lists and sites that post journalistís queries Ė stories that they are working on and need an expert source to provide thought leadership, tips or a quote. A combination of technology and humans then do the PR matchmaking Ė the right expert for each query.† Then the Publicity Starter team of public relations specialists crafts a professionally written pitch on behalf of their client, who has the option to review it before it gets sent off to the journalist.

The advantage of this type of PR is twofold Ė there is a good chance the story will run in the media, as itís already in the works. If selected, the expert will get their media coverage almost instantly, as speaking to an expert source is often the last step in the process before a story gets published.

ďI have been training entrepreneurs to do their own public relations and creating tools like Instant Pressroom to help make it easier for them to do their own pr when they canít afford to hire a public relations consultant or firm. They tell me they love my training and tools, and they would still really love a done-for- you-solution they could afford,Ē stated Jane Tabachnick, founder and creator of Publicity Starter.

Publicity Starter pricing starts at $139 a month and unlike typical PR consulting engagements, doesnít require a contract.


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