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Superior Social Media Command Centers for PR: Social Media Engagement Secrets of the Top Brands

Bulldog Reporter’s PR University Presents a New Master Class Webinar


(NewMediaWire via WebWire) --

Oakland, CA - (NewMediaWire) - July 23, 2013 - PR professionals looking to create or supercharge their social media command centers will find a useful review of the latest techniques by four leading social media experts in a new 90-minute webinar by PR University.  The event will show how to respond to online activity related to corporate brands 24/7 while presenting the C-suite with analysis and recommendations that prove PR’s value.

PR pros who attend  Superior Social Media Command Centers for PR: Social Media Engagement Secrets of the Top Brands  will learn the techniques used by experts at the Kansas City Convention and Visitors Association, The University of Oregon, Dell and other brands for using a social media command center to follow trends, keep an eye on competitors—and then share that information with key decision makers across the organization.

This PR University webinar takes place on Thursday, July 25, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Alan Carr, Vice President of Marketing & Communications, Kansas City Convention & Visitors Association

Craig Pintens, Senior Associate Athletic Director/Marketing & Public Relations, University of Oregon

Michael Brito, Senior Vice President, Social Business Strategy, Edelman

Richard Binhammer, Principal, Binhammer Social Business & Corporate Communications Consulting
(formerly Director, Social Media and Community team, Dell)

What PR pros will learn:

• What’s New: How top brands are leveraging the latest features and apps in their social media command centers—and how other PR pros can, too

• Strategy & Planning: Templates of marcom strategies that include social media command centers—plus who should manage them

• Essential Elements: The staff, software, hardware and other resources to bring a social media command center up to par

• The truth about social media monitoring services—from most recommended applications to lower-cost alternatives

• How to integrate a social media command center across the organization to drive smarter decisions

• Better Engagement: How to use social media command centers to boost audience engagement and social media buzz

• How to integrate a social media command center across the organization to drive smarter decisions

• Faux Pas to Avoid: The most common mistakes that PR, marketing communications and small businesses make with social media command centers—and how to sidestep them

• Real-World Examples: How these panelists harnessed the power of social media command centers—and how to  do the same

• Dashboards, Data & KPIs: The data provided by social media command centers and how to analyze the data to drive responses and/or decisions

• Money Matters: Pricing guidelines for successful social media command centers—from top of the line to DIY

• Measurement & ROI: What companies—and savvy PR or marketing pros—need to know about converting social media command centers into increased revenues, market share, visibility—and career success

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per yearwith extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation’s most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059


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