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Exhibit Surveys’ Federbush to Present at SMPS National Conference

How to Measure and Optimize Trade Show Exhibit ROI


RED BANK, NJ –  July 23, 2013 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Joe Federbush will be presenting at the SMPS Build Business National Conference in August.
Who:  Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.
What: “How to Measure and Optimize Trade Show Exhibit ROI”
When:  August 2, 2013
Where:  Walt Disney World Swan and Dolphin, Orlando, FL
Description:  The demand for accountability for events often drives marketing managers to focus on measuring just their bottom line results, yet today’s event marketers need to move beyond simply justifying programs. When it comes to events, marketers need more predictive information to help make strategic and tactical decisions that will lead to smarter allocation of budgets and improved performance - both of which will lead to improved bottom line results. This session will provide event marketers with a proven approach to accurately measure the results of their efforts. Specific measurement tools, including surveys, RFID, video, and social media, will be presented to illustrate how to identify and set objectives and measure success to identify strengths and weaknesses.
For More Information:
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry.  The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit or call 1.732.741.3170. To download free white papers, “Keys to Developing and Attendee Growth Strategy” and “Beyond ROI and ROO:  Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks


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 exhibition ROI
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 event marketing

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