ESPY Broadcast Features All-New GMC Advertising

DETROIT – GMC returns as the official vehicle of the ESPY Awards, and will air two new television ads for the all-new 2014 GMC Sierra. The ESPYs provide a springboard for the Sierra advertising campaign, which will showcase the technology available in the all-new Sierra.

Shot in dramatic environments like the Hoover Dam and a scorching Arizona mine, each spot tells a unique story showcasing the advanced engineering behind the GMC Sierra. The stories highlighted in the ads include features like the EcoTec3 engine, DuraLife brake rotors and Sierra’s professional grade protection, which includes two years of scheduled maintenance.

GMC is also sponsor of this year’s Arthur Ashe Award for Courage at the 2013 ESPY Awards airing tonight from Los Angeles. ABC News “Good Morning America” co-anchor Robin Roberts is set to receive the award this year, recognizing the strength and courage Roberts has displayed throughout her life and career.

The Arthur Ashe Award for Courage is one of the most prestigious in sports. Recipients reflect the spirit of Arthur Ashe, possessing strength in the face of adversity, courage in the face of peril and the willingness to stand up for their beliefs no matter what the cost. The award is inspired by the life that Ashe lived, using his fame and stature to advocate for human rights, although, at the time, those positions may have been unpopular and were often controversial.

“GMC salutes Robin Roberts, this year’s Arthur Ashe Award recipient for her strength and determination,” said Sandra Moore, director, GMC Advertising and Sales Promotions.

GMC has manufactured trucks since 1902, and is one of the industry’s healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

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About GMC
GMC has manufactured trucks since 1902, and is one of the industry’s healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.