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Ogilvy France Wins 2013 Outdoor Lions Grand Prix Award for IBM ‘People for Smarter Cities’ Campaign


WEBWIRE

Clear Channel Outdoor-Sponsored Event Celebrates Creativity in Out-of-Home Media

CANNES -- —Earlier this week, Ogilvy France was awarded this year’s Outdoor Lions Grand Prix award at the Cannes Lions International Festival of Creativity, for its work on IBM’s ‘People for Smarter Cities’ campaign. The campaign fused traditional outdoor and interactive advertising, creating billboards which doubled up as street ‘furniture’ for passers-by.

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category – sponsored for the fourth consecutive year by Clear Channel Outdoor (NYSE: CCO) - include: BETC Paris for Evian, JWT Ogilvy & Mather London for Expedia; Duval Guillame Modem Belgium for Turner Broadcasting,; MayoDraftFCB Lima for the Portable Water Generator; McCann Melbourne for Metro Trains, McCann WorldGroup for L’Oréal; Marcel Paris for Ray-Ban; DraftFCB Chicago for Sharpie; Ogilvy Brasil for Sport Club Recife; Leo Burnett Tailor Made São Paulo for Hemoba / Esporte Clube Vitória; Saatchi & Saatchi LA for Toyota; Leo Burnett Schweiz for Swiss Life; and Publicis Brussels for STIHL.

"This year’s Grand Prix Outdoor Lions winner Ogilvy France’s IBM campaign demonstrates how the most simple of ideas, executed in an innovative way, can lead to an interactive and brilliantly original campaign,” said William Eccleshare, CEO, Clear Channel Outdoor. “While outdoor presents almost limitless possibilities for creativity, this campaign shows how engaging people in the most personal of ways can lead to the most exciting results. Through its creative approach, it also offered the public a whole new perspective on outdoor advertising, demonstrating how it can become part of the fabric and identity of a city.”

President of the Outdoor Lions jury Tony Granger , global chief creative officer, Young & Rubicam, praised the IBM campaign as “classic outdoor.”

“We’d like to give the Grand Prix to work that could only live in outdoor" said Granger. “The campaign brings IBM’s smarter cities strategy to life, and the design is great.”

This year, the Outdoor Lions attracted over 5,610 entries, with a total of 140 selected as winners, with 25 Gold, 43 Silver and 71 Bronze awards presented.

To view the full list of Outdoor Lions winners, visit: http://www.canneslions.com/work/2013/outdoor/
or http://clearchannelinternational.com/cannes/gallery/category/grand-prix-lions

Clear Channel Outdoor North America: http://clearchanneloutdoor.com
Follow us @ccoutdoorna


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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, reaches approximately 141 million people in the United States and approximately 374 million internationally, with more than 600,000 displays in over 30 countries across five continents, including 49 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers 914 digital displays across 37 U.S. markets. Clear Channel International operates in 30 countries across Asia, Australia and Europe in a wide variety of formats. More information on the company can be found at clearchanneloutdoor.com.

Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.



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