Shakespeare can save Social Media

Social media expert Kishore Dharma explains how following Shakespeare’s favorite theme of love can produce astonishing social media results at http://www.businesutra.com

WEBWIRE – Friday, June 21, 2013

While social media experts and small business owners hunt for the latest advances in technology to improve their social media exposure, one marketing consultant says the biggest breakthrough in social media comes from following the Bard’s favorite theme: Love.

According to Kishore, any social media expert or small business owner who is trying to gain exposure on social media is in for a real headache. “Business owners are overwhelmed with social media choices. Should they blog? Post on Facebook and attract likes? Use Youtube, Linkedin, Twitter, Instagram, Pintrest, Vine, Slideshare and a hundred other social media sites out there?”

Well Kishore Dharma has a surprising answer to those questions. Use Love.

Love has been a prominent theme in several of Shakespeare’s immortal plays including ‘Romeo & Juliet’ and now is finding a new context in today’s hectic social media world.

As Kishore shared, “Social scientists say that human beings fall in love in three stages: The first stage is the Attention Phase, the second stage of love is the Attraction Phase and the final stage is the Attachment Phase. When a social media campaign uses these 3 stages of falling in love as it core strategy, the results can be explosive.”

While most social media campaigns are based on data and analysis, the usage of Love as a strategy is an innovative development that many experts and small business owners might find to be an appropriate alternative to their monotonous social media efforts.

Kishore says, “In a recent social media campaign for a client we were pleasantly surprised to gain 50,000 new fans and 900 conversions by making 3 simple tweaks that were based on the three stages of love – Attention, Attraction and Attachment.”

To discover all the advantages of love powered social media in action, and how to use the power of love in social media campaigns, you can view a brief presentation:
“How to Gain Instant Social Media Success and Leverage – Using Love” at http://www.Businesutra.com

About: Kishore Dharma is a Social Media Strategist and creator of the ’Love Factor’ social media marketing system. For media inquiries, Kishore Dharma can be reached at 00971506986164.