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Loop Brand Strategy Agency Wins Emmy, Finalist for Three 2013 PromaxBDA Awards

Seattle Brand Strategy Agency Loop was honored with an Emmy from the Northwest Chapter of the National Academy of Television Arts & Sciences. In addition to the Emmy, Loop is a finalist for three PromaxBDA awards.


WEBWIRE

Seattle Brand Strategy Agency Loop was honored with an Emmy from the Northwest Chapter of the National Academy of Television Arts & Sciences in a ceremony in Seattle, Washington on June 15, 2013.  In addition to the Emmy, Loop is a finalist for three PromaxBDA awards.  The PromaxBDA Awards is the premier competition recognizing excellence in Marketing, Design and Creative content in the entertainment industry.  Loop contributed brand strategy, conceptualization, and copywriting to each project for client KING 5 Television to help earn the award and nominations.

The finalists under consideration are:    

2013 PromaxBDA North America Promotion, Marketing and Design Awards

  • General Image Campaign Using Multiple Media – True Stories

2013 PromaxBDALocal Awards

  • Campaign Design: All Media – True Stories
  • Holiday/Special Event Promotion – Olympic Stories Worth Sharing

Of the three nominations, the 2013 PromaxBDA North America award stands out because True Stories is the only promotional campaign to emerge from a local market in the national competition.   Loop/KING 5 Television will be competing against network entrants from The CW, E!, A&E, the SYFY Channel, and Univision.

“The award and nominations are very gratifying on a couple of levels,” said Lisa Phelps Dawes, Founder and Chief Brand Strategist for Loop. "First, we showed that meticulous brand strategy can deliver on a variety of marketing objectives, not only earning creative recognition, but also driving bottom-line business results like increased ratings.  Second, we showed that ingenuity doesn’t depend on the size of your budget.”  

National winners will be announced in Los Angeles at PromaxBDA: The Conference 2013, June 18-20.  The PromaxBDA Station Summit in Las Vegas, June 25-28, will host the awards ceremony for local market finalists.
This year’s nominations continue a winning tradition for Loop, recognized in past years with three PromaxBDALocal wins, all for branding and image spots:

  • PromaxBDALocal – Gold award for Promise
  • PromaxBDALocal – Silver award for Evening Magazine
  • PromaxBDALocal – Bronze award for  Promise – Jesse Jones

 
Loop creates branding strategy designed to tie together multiple media to deliver quantifiable marketing results.  While Loop does a significant business in the broadcast TV industry, they also work with technology firms, healthcare, and various startups.
PromaxBDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.
 
About Loop
Loop is a brand strategy firm focused on driving business results.  In our hands, brand isn’t just a concept.  It’s an active, vital agent used to move your audience.  We’re able to pinpoint where your brand is the authentic market leader for the one thing your market cares about most deeply.  Then we use that knowledge to start meaningful conversations and influence behavior.  Loop was founded by Lisa Phelps Dawes, the recipient of more than 20 major awards for branding and advertising.   Representative clients include Microsoft, KING 5, Behavioral Health Northwest, and Jobfully.



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