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The Hughes Group and Hypersuade Partner to Change How Exhibitors Deliver Sales Collateral


COLUMBIA, MD and WINCHESTER, OH - June 19, 2013 -  The Hughes Group, a leading provider of exhibits, event management and environments and Hypersuade, a digital document delivery company, today announced that they are creating a joint go-to-market campaign for Hypersuade’s digital collateral delivery system.

Hypersuade’s exclusive software was purposely built to increase lead quality and reduce waste at events.  Hypersuade allows marketing and sales professionals to easily and quickly distribute their most up-to- date digital documents while capturing a much richer prospect profile than traditional lead capture methods.  The product easily pays for itself by eliminating printing, shipping, drayage and lead retrieval system costs at trade shows.  For under $1000 per exhibitor, the entire booth staff can manage and distribute up to 18 brochures.

“It is a privilege to help Hypersuade market this productivity-enhancing face-to-face marketing tool,” said Bob Hughes, president, the Hughes Group.  “It’s incredibly stable yet flexible, intuitive and easy.”

“We developed this software to solve a very specific problem.  Companies invest too much in paper brochures and get too little in return.  We wanted to decrease paper consumption and increase lead quality at the same time,” commented Jeff Stratyner, co-founder and CEO, Hypersuade.

The Hughes Group, a platinum sponsor of ExpoNext, in Baltimore June 20-21, invites all ExpoNext attendees to learn more about Hypersuade in booth 4. 

About The Hughes Group
FutureShow® is the Hughes platform driving a new style of conferences, focused on content-driven, face-to-face communication, generating better value to attendants and exhibitors/sponsors.
The Hughes Group has 30 years of exhibit sales and design experience. In addition to the FutureShow®, The Hughes Group created the Xpressions display line of products, and manufacture and sell a new display system, Eventege®, with the aim of having a product that reduces the logistical costs of exhibits, exhibiting and producing shows by up to 50%.
About Hypersuade
Hypersuade has changed how exhibitors deliver sales collateral, product information and other critical information that has historically been printed, handed out and thrown away.

The Future Show and Eventege are registered trademarks of The Hughes Group. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


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 trade show brochures
 digital collaterals
 digital lead systems
 badge-agnostic lead syste

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