Samsung Electronics Unveils Cutting-Edge New Products At CeBIT 2005

HANNOVER, Germany -- March 11, 2005 -- Samsung Electronics today held its European unveiling of a breathtaking array of new information, display, and telecommunications products at CeBIT 2005. The world’s largest PDP, LCD and DLP TVs are just the astounding range of technologies on display, highlighting Samsung’s 2005 portfolio of design-led, innovative products.

Samsung will be showcasing 30 innovative products and live demonstrations of DVB-H, S-DMB and T-DMB. Of the 30 phones that are being displayed, 20 new products, including the SGH-Z700 3 megapixel 3G phone, will be unveiled exclusively during CeBIT. After introducing three new 3G phones at 3 GSM World Congress in Cannes this past February, Samsung will expand its 3G portfolio with the introductions of three new 3G phones at CeBIT.

Named as one of the fastest-growing brands by Interbrand, Samsung Electronics was also named the fastest growing brand in Best Brands 2005, an annual award given by Serviceplan, SevenOne, GfK market research, the German Brands Association (Markenverband) and the WirtschaftsWoche business magazine. This award, which surveyed consumers on the appeal of leading brands and the future strength of those brands, is further testimony to the strength and success of the Samsung brand.

Vice Chairman and CEO Jong-Yong Yun said, “I am very proud of these achievements and of the dedication of our company to continually produce cutting-edge, category-leading products. Samsung is committed to leading the ongoing technology revolution and to developing products that truly enhance people’s lives. Our aim is to continue challenging design limits and to provide consumers with leading-edge products, designed specifically for their needs.”

At CeBIT this year, visitors will be able to see and experience an extensive portfolio of home, office, mobile and component technology from Samsung. Highlights include:

-- 102-inch PDP TV, 82-inch LCD television and 71-inch DLP television - The world’s largest PDP, LCD and DLP TVs deliver perfectly smooth theater quality experience to consumers.

-- Two new printers, including the first Samsung photo printer, SPP 2020/2040, for personal entertainment and the ML-1610 printer, remarkable for its minimal and compact design.

-- SyncMaster 460PN, SyncMaster 400PN and NetDisplay - Next generation LCD monitors from the leader in TFT-LCD technology.

-- The multi-format DVDR, DVD-R121, and the multi-format VCR and DVDR, DVD-VR320 - Excelling in digital convergence and state-of-the-art equipment for consumers.

-- Built-in Memory Camcorders VP-X110L (Sport Cam), VP-M110, VP D6050i - Pocket Size Camcorders with six functions in one (DVC, DSC, MP3, Voice Rec., Web CAM, Data Storage), featuring the best movie quality.

-- DTB-S500F digital terrestrial tuner, DSB-B350Y digital satellite tuner, DCB-S300G cable receiver and DTB-P850 series - Bringing the age of digital convergence directly into European households with the introduction of four next-generation digital set-top-boxes.

-- YH-J70, YH-J50, YP-D1, YP-T8 YP-F1 and YP-W3 - Six new portable digital audio players for the European market which will transform the views about conventional MP3 audio players.

-- Samsung X20, X25 and X50 and Q30 notebook PCs - Redesigning the mobile computing market.

-- HT-P1200, HT-TWP32, HT-RP16 and AV-R3000 - Four new stylish home cinema systems.

-- SGH-Z700, SGH-Z500, SGH-Z300, SGH-D600, SGH-E720 and SGH-i300 - Six new mobile phone handsets, each representing the best in design innovation and leading technology.

-- SGH-D600 - Compact and stylish antenna slide-up phone with all-in-one features including 2 megapixel camera.

-- SGH-Z700 - World’s first 3 megapixel 3G mobile phone with unique twisting design and advanced camera functions.

-- SGH-i300 - Introducing the world’s first 3GB HDD embedded music smart phone with scroll-wheel navigation to enjoy expanded music playing features.

All of the products that Samsung is exhibiting at CeBIT this year have one thing in common - design excellence. At Germany’s International Design Forum, Samsung was once again recognized for its innovative design and received 12 iF Design Awards in 2005 for cutting-edge technology and products. This achievement underlines Samsung’s commitment to provide consumers with advanced technology, innovative design and functional products in the digital era.

Since 2001, Samsung has been awarded a total of 40 iF awards. In 2005, the award winning products were - the hyper DVD player (DVD-HD941); 32“ wide LCD TV (LT32A3); 46” wide LCD TV (LT46G1); monochrome laser printer (ML-1740); 12.1“ wide notebook PC (Q30); 17” wide LCD notebook PC (M40); Slide-up mobile phone (SGH-E800/820), Mobile phone with built-in camcorder (SPH-V4400), Slim & Wide mobile phone (SGH-E610), global roaming phone (SCH-A790), smart vacuum cleaner (SC7830); and flash-type MP3 player (YP-T6).

Please visit Samsung Electronics at CeBIT in the stands in Hall 01, or Office Automation in Booth 4e2 and Hall 21, Information Technology in Booth B44 and Hall 26, or Telecommunication in Booth D68.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, visit www.samsung.com

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Adam Ruder

PR

Edelman Public Relations

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