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Online Writing Expert Offers Tips and Breaks Myths On Effective About Us Page

Online Writing Expert Lori Osterberg shares secrets to using the second most popular page on a website – the About Us page – to its full potential.


While every small business owner goes into business knowing their website is their number one marketing tool, few consider the power each page has on potential customers and sales. They spend an exorbitant amount of time creating great home pages and products/services pages, yet they leave out the one page that means the most in the online world … the About Us page.
While the average person on the Internet believes the myth that website visitors don’t care about the story behind the company they are visiting, Lori Osterberg, co-founder of and the About Us Action Guide, insists this is certainly not true. She says, “People want to do business with a friend. They want to know the story behind the small business, why they do what they do, and what makes them special.”
What few people realize is the value of an About Us page. “It’s the second most visited page on a website, outside of the home page,” says Osterberg. “If people realized how important it truly is, more people would spend the time creating an outstanding, motivating page.”
In Osterberg’s newest program, the About Us Action Guide, she reveals easy steps to help people create an effective About Us page. “Even though the About Us page is the second most popular page on a site, it’s the page that gives people the most problems when writing it up. They get stuck on what’s important to share with their customers and prospects, so in many cases they wind up doing nothing.”
The ultimate purpose of an About Us page is to build a relationship with your visitor. Because a prospect may be hundreds or even thousands of miles away, you can’t speak to them, provide them with stories, or allow them to view your body language. The relationship must be formed by what you have to say. Which is why your About Us page is so important. “With today’s technology, you can incorporate so much more than words. Even photos, video and social media connections can help you build the story of you,” states Osterberg.
Learn more about the About Us Action Guide by visiting


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