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BEAWorld 2006 San Francisco is Destination for Liquid Thinkers and SOA Thought Leaders


Register by August 17 and Save $500, Register Three by September 17 and Get One Free

Core News Facts
•Some of the world’s pre-eminent Liquid Thinkers gather for Annual BEAWorld Forums to discuss, network and share best practices to optimize and transform businesses.
•Registration for BEAWorld 2006 San Francisco is now open and begins Sept. 19; visit to register today.
•BEAWorld Prague is scheduled for Oct. 11-12, 2006 and BEAWorld Beijing is scheduled for Dec. 13-14, 2006.

SAN JOSE, Calif.—July 26, 2006—The destination for SOA thought leaders and Liquid Thinkers, the annual BEAWorld Forums are where executives, architects, developers, customers and IT can meet to discuss, network and share best practices for ways to optimize and transform businesses. BEA Systems (NASDAQ:BEAS), the SOA leader, invites the world to register today for its flagship global forums, BEAWorld 2006. The first of three planned worldwide events is scheduled to begin September 19 at the Moscone Convention Center North in San Francisco.

“The theme of this year’s conference is ‘Liquid Thinking’, building on BEA’s on-going strategy for achieving simplicity and fluidity in enterprise computing,” says Marge Breya, senior vice president and chief marketing officer, BEA Systems. “BEAWorld 2006 is focused on helping empower enterprises to take advantage of the next generation enterprise, and is designed to help attendees gain competitive advantage with SOA by identifying ways they can transform and optimize their business.”

On-line registration closes at 5 p.m. PST September 17. To register or receive more information about the San Francisco event, please visit

BEAWorld 2006 Speakers, Partner Pavilion, Breakout Sessions and Registration
BEAWorld 2006 is scheduled to feature keynotes from Alfred Chuang, chairman and chief executive officer, BEA Systems, Inc., and Shaygan Kheradpir, chief information officer, Verizon.

In the Partner Pavilion, attendees can participate in SOA “white boarding” sessions, exchange ideas during SOA Clinics and meet with, and gain insights from, Liquid Thinkers.

BEAWorld 2006 is framed around six tracks comprised of 42 breakout sessions that are designed to help provide insight into improving cost structure and grow new revenue streams. The tracks are:
•Gaining Business Value from SOA: From Pilot to Production
•Business Integration and SOA Governance…Getting the Most Out of Your IT Assets
•Bridging the Gap Between People, Business Processes and Applications
•Embracing Heterogeneity in Today’s Enterprise
•Seamless Innovation: Delivering Competitive Advantage Today and Tomorrow
•Liquid Thinkers: Real Companies in Action

Registration information for BEAWorld San Francisco:
•Early Bird: $795 -- register by 5 p.m. PST August 17 and save $500
•“Buy 3 Get 1 Free” -- $2,985: register by September 17, 5 p.m. PST. In order to qualify for “Buy 3 Get 1 Free,” all four registrants must be employed by the same company and possess the same e-mail address domain.
•Regular Registration: $995
•Pre-Conference Workshops on SOA Concepts and AquaLogic technology: $595

In addition to demonstrating the latest products from BEA, BEAWorld showcases the latest technology advancements from global diamond sponsor Intel Corporation, and global gold sponsor Wily Technology, a division of CA.

For a complete list of sponsors and exhibitors, please visit

About BEAWorld
BEAWorld is the premier event for SOA thought leadership and is scheduled to take place in three strategic world markets spanning the Americas, Europe and Asia. The conference is designed to provide critical insights, hands-on instruction, best-practice strategies, and opportunities for interaction with like-minded professionals, industry leaders, visionaries and expert practitioners.

In addition to working to make SOA a successful reality, BEAWorld can deliver the latest information on BEA’s infrastructure technologies including BEA Tuxedo®, BEA WebLogic, BEA AquaLogic and a Partner Showcase to highlight the latest and most innovative developments from the extensive BEA partner community.

Two additional events are scheduled in the following cities: Prague (Oct. 11-12) and Beijing (Dec. 13-14).

Editor / Industry Analyst Note: For press and industry analysts interested in attending and scheduling one-on-one briefings with BEA executives, please contact Diana Wong at +1-408-570-8389 or

About BEA

BEA Systems, Inc. (NASDAQ: BEAS) is a world leader in enterprise infrastructure software. BEA delivers the unified SOA platform for business transformation and optimization in order to improve cost structures and grow new revenue streams. Information about how BEA is enabling customers to achieve Business LiquidITy™ can be found

BEA, Tuxedo, WebLogic, and BEA WebLogic Server are registered trademarks and BEA WebLogic Enterprise Platform, BEA WebLogic Integration, BEA WebLogic Portal, BEA WebLogic JRockit, BEA WebLogic Platform, BEA WebLogic Express, BEA WebLogic Workshop, BEA WebLogic Java Adapter for Mainframe, BEA Liquid Data for WebLogic, BEA eLink, Business LiquidITy and BEA WebLogic Enterprise Security are trademarks of BEA Systems, Inc. All other company and product names may be the subject of intellectual property rights reserved by third parties.


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