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Winners of the 2013 Bulldog Awards for Excellence in Media and Publicity Campaigns Have Been Announced

The 90 winners of the 2013 Bulldog Awards for Excellence in Media and Publicity Campaigns were announced Friday by Bulldog Reporter.


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(Oakland, CA)  The 90 winners of the 2013 Bulldog Awards for Excellence in Media and Publicity Campaigns were announced Friday by Bulldog Reporter. These winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Media Relations Awards Hall of Fame magazine, which is to be published on May 15, 2013.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer.  Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.  

This year’s Grand Prize was awarded to Zapwater Communications for their “Downsize Fitness: Downsizing the Obesity Epidemic” campaign. The judges awarded this campaign two Gold Awards—for Best Health, Medicine & Fitness Campaign and Best Campaign Under $25,000—plus a Silver Award for Best New Product Launch – Consumer.  “This campaign won three Bulldog Media Relations Awards---an extraordinary achievement by any measure.  But it’s no surprise when you consider Zapwater Communications Downsize Fitness campaign demonstrates all the classic qualities of outstanding public relations---solid research, brilliant creative, savvy media relations strategy, top-tier story placements and quantifiable business results. It’s every client’s dream.  This is not the first time Zapwater Communications has won Bulldog Awards, so we’re not surprised at their high-level performance, but the Downsize Fitness effort was world class.” observed Bulldog Reporter publisher James Sinkinson. 

Bulldog Reporter is the public relations industry’s premier provider of professional development services, events, awards and materials.

2013 Bulldog Award Winners are: 

Grand Prize Winner

AWARDED TO:
Zapwater Communications for Downsize Fitness: Downsizing the Obesity Epidemic

Best Arts & Entertainment Campaign-GoldAwarded to:
Miller PR for Felicia Day’s Geek & Sundry Launch

Best Arts & Entertainment Campaign-SilverAwarded to:
rbb PR for Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic

Best Arts & Entertainment Campaign-BronzeAwarded to:
Zapwater Communications for TheTieBar.com: Why Open Collars are a Thing of the Past

Best Green Campaign-GoldAwarded to:
Axiom Marketing Communications for Brains for Your Backyard

Best Green Campaign-SilverAwarded to:
The Coca-Cola Company and Rogers & Cowan for An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE™

Best Green Campaign-BronzeAwarded to:
Bateman Group for Share Responsibility for the Planet – Visualizing the Impact of Eco-Action

Best Integration of PR and IR in a Business Campaign-BronzeAwarded to:
Strategic Financial Relations Limited for Successful IPO Overcomes Soft Market Sentiment - IPO Publicity Campaign of Merry Garden

Best Use of Broadcast Video/Internet – Business/Consumer-GoldAwarded to:
Peel District School Board for Stand Up for Student Mental Health

Best Use of Broadcast Video/Internet – Business/Consumer-SilverAwarded to:
Jennifer Connelly Public Relations for HighTower Whiteboard Animation Video: Brokers vs. Fiduciaries (aka Butcher/Dietician)

Best Use of Broadcast Video/Internet – Business/Consumer-BronzeAwarded to:
HISTORY for Hatfields & McCoys Integrated Media CampaignLynn Gardner, SVP Public Relations and Susan Levoli, Director Publicity

Best Crisis Communications-GoldAwarded to: 
Kitchen Public Relations, LLC for First Do No Harm (or Sunshine is the Best Disinfectant) 

Best Company Positioning/Branding-GoldAwarded to:
11mark for IT in the Toilet

Best Company Positioning/Branding-SilverAwarded to:
Freeman Public Relations for Entenmann’s Celebrates the 75th National Donut Day with The Salvation Army

Best Company Positioning/Branding-BronzeAwarded to:
Fiserv and RF|Binder for Fiserv Case-Shiller: A Breakthrough Year for Delivering Home Price Trends

Best Education/Public Service Campaign-GoldAwarded to:
Kowa Pharmaceuticals America and Eli Lilly & Company with Makovsky for USAGE Survey: Taking on America’s Number One Killer

Best Education/Public Service Campaign-GoldAwarded to:
RF|Binder with McGraw-Hill Education for LearnSmart Direct-to-Student: A Marketing First for an Established Educational Publisher

Best Education/Public Service Campaign-SilverAwarded to:
Novant Health and Luquire George Andrews for Search and Rescue: Thousands Unaware of Their Diabetes Risk

Best Food & Beverages Campaign-GoldAwarded to:
RF|Binder Partners with Dunkin’ Donuts for Dunkin’ Donuts and RF|Binder: Brewing PR Success in 2012

Best Food & Beverages Campaign-SilverAwarded to:
ICR for Smashing the Better Burger Competition

Best Food & Beverages Campaign-BronzeAwarded to:
Fresh Ideas Group for 34 Degrees Sweet Crisp Launch

Best General Business Campaign-GoldAwarded to:
Luquire George Andrews and Development Counsellors International for Showcasing the Charlotte Region to Drive Economic Development

Best General Business Campaign-SilverAwarded to:
ICR for Smashing the Better Burger Competition

Best General Business Campaign-BronzeAwarded to:
Solomon McCown and Co., Inc for Skanska USA: Solidifying Skanska’s Superiority in the States

Best General Consumer Campaign-GoldAwarded to:
M. Silver Associates – A Division of Finn Partners for Defrost Your Swimsuit

Best General Consumer Campaign-SilverAwarded to:
Atomic for The Auction of Buford, Wyoming – the Smallest Town in America

Best General Consumer Campaign-BronzeAwarded to:
Luquire George Andrews and Belk for Fashion, Not Politics, at the 2012 Democratic National Convention

Best Health, Medicine & Fitness Campaign-GoldAwarded to:
Zapwater Communications for Downsize Fitness: Downsizing the Obesity Epidemic

Best Health, Medicine & Fitness Campaign-SilverAwarded to:
Fish Consulting and Massage Envy for Healing Hands for Arthritis

Best Health, Medicine & Fitness Campaign-BronzeAwarded to:
American Academy of Ophthalmology for “Want Scary Eyes? The Dangers of Decorative Contact Lenses”

Best Investment, Banking & Financial Services Campaign-GoldAwarded to:
Jennifer Connelly Public Relations for HighTower Whiteboard Animation Video: Brokers vs. Fiduciaries (aka Butcher/Dietician)

Best Investment, Banking & Financial Services Campaign-SilverAwarded to:
Huntington Bank for ETF Launch Publicity Campaign

Best Investment, Banking & Financial Services Campaign-BronzeAwarded to:
MWW for NJCB: From Thought Leader to Industry Influencer

Best Issue/Cause Advocacy Campaign-GoldAwarded to:
Resolute Consulting for No Chicago Landfills

Best Issue/Cause Advocacy Campaign-SilverAwarded to:
Fish Consulting and Massage Envy for Healing Hands for Arthritis

Best Issue/Cause Advocacy Campaign-BronzeAwarded to:
Havas PR North America for Fighting Breast Cancer with the Power of Storytelling

Best Use of the Internet – Consumer-GoldAwarded to:
RF|Binder for Just because Facebook is going public doesn’t mean you have to; #GoPrivate with Abine 

Best Not-for-Profit/Association/Government Campaign-GoldAwarded to:
American Academy of Ophthalmology for “Want Scary Eyes? The Dangers of Decorative Contact Lenses”

Best Not-for-Profit/Association/Government Campaign-SilverAwarded to:
Fish Consulting and Massage Envy for Healing Hands for Arthritis

Best Not-for-Profit/Association/Government Campaign-BronzeAwarded to:Phillips & Company for Get Curious

Best Not-for-Profit/Association/Government Campaign-Honorable MentionAwarded to:
The Private Equity Growth Capital Council and The Glover Park Group for Private Equity at Work

Best New Product Launch – Business-GoldAwarded to:
Groupon and Weber Shandwick for A Convenient Way for Merchants to Accept Credit Cards at the Guaranteed Lowest Overall Rates

Best New Product Launch – Business-SilverAwarded to:
Finn Partners and Logitech for “Power to the Music” Launching Logitech UE as a Consumer Brand

Best New Product Launch – Business-BronzeAwarded to:
Bateman Group for App Annie Enters “Game of Phones” with Google Play Launch

Best New Product Launch – Consumer-GoldAwarded to:
Zeno Group for Pizza Hut Introduces The $10,010 Proposal Box

Best New Product Launch – Consumer-SilverAwarded to:
Zapwater Communications for Downsize Fitness: Downsizing the Obesity Epidemic

Best New Product Launch – Consumer-BronzeAwarded to:
RF|Binder with McGraw-Hill Education for LearnSmart Direct-to-Student: A Marketing First for an Established Educational Publisher

Best Use of Personality/Celebrity-GoldAwarded to:
HISTORY for Hatfields & McCoys Integrated Media CampaignLynn Gardner, SVP Public Relations and Susan Ievoli, Director Publicity

Best Use of Personality/Celebrity-SilverAwarded to:
rbb PR for Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic

Best Use of Personality/Celebrity-BronzeAwarded to:
Smithsonian’s National Museum of American History for Clint Eastwood Opening the Warner Bros. Theater at the Smithsonian (Feb. 1, 2012)

PR Innovation of the Year-GoldAwarded to:
Quinn & Co for AKA Central Park Takes Glamping to Another Level with NYC’s First Outdoor Bedroom 

PR Innovation of the Year-SilverAwarded to:
Havas PR North America for Harnessing Pittsburgh’s Energy for One Young World

PR Innovation of the Year-BronzeAwarded to:
Symantec and Connect Marketing for Symantec Influencing the Influencers Program

Best Response to Breaking News-GoldAwarded to:
SHIFT Communications and Rapid 7 for LeakedIn – Act Fast Or Be Left Behind

Best Response to Breaking News-SilverAwarded to:
Berman and Company for Nanny Bloomberg

Best Response to Breaking News-BronzeAwarded to:
Jennifer Connelly Public Relations for HighTower Whiteboard Animation Video: Brokers vs. Fiduciaries (aka Butcher/Dietician)

Best Use of Research – Business/Consumer-GoldAwarded to:
11mark for IT in the Toilet

Best Use of Research – Business/Consumer-GoldAwarded to:
Berman and Company for PETA Kills Animals

Best Use of Research – Business/Consumer-SilverAwarded to:
ReviveHealth for Which Comes First:The Survey or the CEO Ouster?

Best Special Event/Stunt-GoldAwarded to:
RF|Binder for The Scharffen Berger Valentine’s Day Chocolate Bar

Best Special Event/Stunt-SilverAwarded to:
Freeman Public Relations for Entenmann’s Celebrates the 75th National Donut Day with The Salvation Army

Best Special Event/Stunt-BronzeAwarded to:
Full Picture for Walking Dead 100th Issue Party

Best Special Event/Stunt-BronzeAwarded to:
Smithsonian’s National Museum of American History for Clint Eastwood Opening the Warner Bros. Theater at the Smithsonian (Feb. 1, 2012)

Best Use of Social Media Tools – Business/Consumer-GoldAwarded to:
The Hershey Company with JSH&A Communications for Hop Down the Hershey’s Bunny Trail

Best Use of Social Media Tools – Business/Consumer-SilverAwarded to:
Finn Partners for Making Geek Chic: Finn Partners and IEEE Executes Campaign That Makes IEEE’s Social Media Assets Popular, Building an Online Community of More Than 100,000 Engineers

Best Use of Social Media Tools – Business/Consumer-BronzeAwarded to:
M Booth for Partners in Preservation

Best Technology Campaign – Business-GoldAwarded to:
Connect Marketing and Symantec for Symantec Mobile Honey Stick Project

Best Technology Campaign – Business-SilverAwarded to:
11mark for IT in the Toilet

Best Technology Campaign – Business-BronzeAwarded to:
Bateman Group for App Annie Enters “Game of Phones” with Google Play Launch

Best Technology Campaign – Business-Honorable MentionAwarded to:
Trainer Communications for Accelerating The Quality and Quantity of Appcelerator’s Media Presence

Best Technology Campaign – Consumer-GoldAwarded to:
Child’s Play Communications for It’s in the Book: Reading Rainbow Reaches #1 App Status

Best Technology Campaign – Consumer-SilverAwarded to:
Connect Marketing and Symantec for Symantec Mobile Honey Stick Project

Best Technology Campaign – Consumer-BronzeAwarded to:
MWW for Samsung Galaxy Note Fashion Week Takeover

Best Travel, Hospitality & Destinations Campaign-GoldAwarded to:
M. Silver – A Division of Finn Partners for Defrost Your Swimsuit

Best Travel, Hospitality & Destinations Campaign-GoldAwarded to:
Puerto Rico Tourism Company for Puerto Rico Does It Better

Best Travel, Hospitality & Destinations Campaign-SilverAwarded to:
Maxwell PR, Robeson Communications and Travel Oregon for Oregon Bounty PR

Best Travel, Hospitality & Destinations Campaign-BronzeAwarded to:
Alpaytac Marketing Communications/PR for Turkish Airlines U.S. Brand Building PR Campaign

Best Campaign Under $100,000-GoldAwarded to:
Child’s Play Communications for It’s in the Book: Reading Rainbow Reaches #1 App Status

Best Campaign Under $100,000-SilverAwarded to:
Fiserv and RF|Binder for Fiserv Case-Shiller: A Breakthrough Year for Delivering Home Price

Best Campaign Under $100,000-BronzeAwarded to:
Trainer Communications for Accelerating The Quality and Quantity of Appcelerator’s Media PresenceTrends

Best Campaign Under $50,000-GoldAwarded to:
Savoir Media for Allied Minds’ Historic Public-Private Innovation Partnership

Best Campaign Under $50,000-SilverAwarded to:
Stratasys and Weber Shandwick for Stratasys Asks the World “What’s Possible?” with 3D Printing

Best Campaign Under $50,000-BronzeAwarded to:
Fish Consulting and Massage Envy for Healing Hands for Arthritis

Best Campaign Under $25,000-GoldAwarded to:
Zapwater Communications for Downsize Fitness: Downsizing the Obesity Epidemic

Best Campaign Under $25,000-SilverAwarded to:
Miller PR for Funny or Die

Best Campaign Under $25,000-SilverAwarded to:
RF|Binder for Just because Facebook is going public doesn’t mean you have to; #GoPrivate with Abine

Best Campaign Under $25,000-Honorable MentionAwarded to:
Finn Partners for “Look Ma, No Hands”

Best Campaign Under $10,000-GoldAwarded to:
Miller PR for Felicia Day’s Geek & Sundry Launch

Best Campaign Under $10,000-SilverAwarded to:
Quinn & Co for AKA Central Park Takes Glamping to Another Level with NYC’s First Outdoor Bedroom

Best Campaign Under $10,000-BronzeAwarded to:
Havas PR North America for Rallying for the Troops—and Their Caregivers



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